VinePair claims that only about 84,000 bottles of Pappy Van Winkle are released every year, with many selling for thousands of dollars apiece, and one even starting at an auction price of $20,000 in 2018. However, according to a report by Food & Wine, in December 2022, a 23-year-old bottle of Pappy Van Winkle sold at auction for $52,500.