As the story goes, in 1959, Kellogg's introduced the world to a new cereal that consisted of multicolored rings and tasted like fruit, appropriately called Fruit Loops. However, some people felt that Kellogg's was falsely claiming that the cereal was made of natural ingredients, and a lawsuit, Paxton v. Kellogg's, ultimately resulted in the company changing the name to Froot Loops.