Colorado Springs, Colorado, USA - January 10, 2012: A can of Pepsi with water droplets shot in the studio and isolated on a white background. Invented in 1898, Pepsi-Cola continues to be one of the world's most popular soft drinks to this day.
FOOD NEWS
The Discontinued Pepsi Flavor We're Not Getting Back Anytime Soon
By Elias Nash
405231 01: Pepsi-Cola unveiles "Pepsi Blue", shown in this undated photo, as the soft drink giant adds to its carbonated lineup to perk up sluggish cola sales in the key U.S. market. Pepsi called the berry-flavored drink targeted to teens, "a fusion of berry and cola" flavors and said it will be on store shelves by early August. (Photo by Getty Images)
When Coca-Cola announced the upcoming release of Vanilla Coke in 2002, Pepsi was eager to compete. Pepsi Blue went on the market in May 2002, but it was gone in two years.
A bottle of Pepsi Blue on a table
Berry-flavored Pepsi Blue was mostly marketed to teens, and while they did seem to enjoy it, older demographics had much less favorable opinions on its sweet, artificial flavor.
Two bottles of Pepsi Blue
Debuting halfway through 2002, Pepsi Blue sold 17 million cases in the last half of the year, and only 5 million in all of 2003. The next year, it was discontinued in most stores.
A can of Pepsi Blue against a colorful background
Despite actually making a brief comeback for a limited summertime run in 2021, Pepsi Blue has continued to fade further into the past.
Cans of Red Bull sitting next to each other
Slim cans of Coca-Cola lying on a red surface
A glass full of ice cubes and soda

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