Retail sign for Baskin Robbins ice cream store in Lakewood, California.
FOOD NEWS
Baskin Robbins Appeals To Childhood Nostalgia With Its Latest Ice Cream Flavor
By Arianna Endicott
A scoop of Baskin Robbins peanut butter and jelly ice cream beside a bowl of peanut butter and jelly
Baskin Robbins releases a new ice cream flavor each month that’s only available for a limited time, and the chain announced that the flavor for April 2023 will taste like a favorite childhood food: the peanut butter and jelly sandwich. It has a brown butter-flavored ice cream base with a grape jelly swirl added throughout and will be available the whole month of April.
Different flavors of ice cream in waffle cones on a cone stand
Along with this nostalgic ice cream flavor, Baskin Robbins announced another new release that will help customers celebrate a major milestone in adulthood: graduation. The brand-new Turn the Tassel ice cream cake will be decorated with a graduation cap, frosting roses, and rosettes, and the decorative colors can be customized to match any school.
A Baskin Robbins' Turn the Tassel ice cream cake next to three Baskin Robbins fruit smoothies
If that weren’t enough, Baskin Robbins will also be releasing three new, non-dairy smoothie options — juicy mixed berry, zesty strawberry, and tropical mango. The all-new ice cream and smoothies will be available in participating Baskin Robbins locations beginning April 1, 2023, and Turn the Tassel Cake can be pre-ordered online that same day.