Changes To Starbucks' Reward Program Anger Lactose-Intolerant Customers

When Starbucks first made the announcement of its revamped Rewards program, even our own executive editor rejoiced at the benefits: more (digital rewards), more often. But one group of Rewards customers is not too pleased with Starbucks for changing its policy on soy in beverages.

Before, Rewards customers could get soy milk (and syrups) added in for free in their drinks. No more: Business Insider shares that it will no longer be on the house once the new Rewards program kicks in. No one's raising a fuss about the syrups, but the extra charge for soy milk is angering the lactose-intolerant crowd. Many people have already denounced their support for Starbucks, saying they won't be coughing up an extra $0.60 for soy milk.  Said one Consumerist reader, "Starbucks has been oh so kind to offer soy milk free of charge for those who have gold card status and spend a significant amount of moolah each year at their retail locations... We are SHOCKED that this is ending." 

And yes, there is a petition to get Starbucks to change its tune. The petition on Change.org states that the "coffee cop" is denying consumers a healthier, environmentally friendly cow's milk alternative. (Soy milk does have its perks.) But will it be enough to change the Rewards policies?