Royal Baby Buzz Results In Booze

Many celebrities and public figures have their own brand of alcohol. Pharrell has a brand of flavored cream liquors. Dave Matthews teamed up with a winemaker. Even Donald Trump has his own vodka. But now, there is a baby with its own beer dedicated to him, but not any baby — the newest royal heir to the throne. 

McMullen Brewery has released its newest brew, called the Heir Raiser, after the Duchess of Cambridge gave birth this week. "We've been going since 1827 and we've seen quite a number of royal births in our time and every royal birth is a special one," said production sales director, Fergus McMullen, to The Drink Business. 

The beer is a lighter ale, described as crisp and refreshing. One pub in Windsor, Berkshire, has already started serving up pints. The pubs manager, Daniell Park, told the Press Association that the beer is "something that's brought everyone together." The brewery operates 49 pubs and over 80 outlets.

It's exciting to hear that the baby-triggered buzz can now be translated into baby-inspired booze — so we can all toast a pint to George Alexander Louis.