Reese's Peanut Butter Cups Will Offer A Slimmer Option, Reese's Thins, In 2019
Reese's Peanut Butter Cups are already the perfect candy to many. Milk chocolate meets creamy peanut butter filling, all packed up in a neat little two-pack for possible sharing. But will a slimmer version of the vaunted Reese's cup taste just as sweet?
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Reese's Thins are coming in March 2019, the company confirmed in a statement.
This new candy is 40 percent thinner than the original cup. And dark-chocolate devotees, listen up: Reese's Thins will come in dark chocolate as well as the traditional milk chocolate, the company confirmed in an email.
"America, we're excited to give you another way to enjoy that irresistible, delicious, salty, sweet combo that can only come from Reese's," said Veronica Villasenor, Reese's senior director, in a statement. "We're giving you what you want, for every part of your day, and you can have more than one. You're welcome."
Not so fast. A smaller snack might be a smart choice for calorie-counters, but not everyone on social media was on board the new-product train.
"This is a horrible idea," wrote Jann Garrett on Twitter. "Don't mess with my Reese's cups."
This is a horrible idea. Don't mess with my Reese's cups.
Hershey to debut Reese's 'Thins' – Business Insider – https://t.co/E11KASUE8K
— Jann Garrett (@planegrrl) October 27, 2018
Reese's already has a big brother to the peanut-butter cups, the chunky, peanut-butter-filled Big Cups, and some said that's a better choice in the PB family.
"Reese's Thins sounds deeply unsatisfying. Give me Big Cups," wrote Twitter user Stacey.
Reese's Thins sounds deeply unsatisfying. Give me Big Cups pic.twitter.com/RRLG2HhPMw
— Stacey (@iamstacetheace) October 25, 2018
And another candy-eater thinks there's a way to defeat the purpose of the thinner snacks. "We all know we'll just stack those, 40 percent thinner, Reese's Thins," tweeted Darnell De Palma.
We all know we'll just stack those, 40% thinner, Reese's Thins.
— Darnell De Palma (@darnelldepalma1) October 26, 2018
Reese's Thins won't be alone on the slender side of the shelf. Oreo Thins, with just 35 calories each, have been around since 2015. While we await the slimmed-down snacks, consult this guide to how much candy you should really allow your kids per day.
This story was originally published on October 29 and was updated on November 2 with confirmation and information from the company.