Shake Shack Introduces Limited Menu, Drive-Up Lanes
During the pandemic, more people have been using the drive-thru for fast food as opposed to stopping in for takeout. Shake Shack does not have any drive-thru lanes. For that, it'll take longer for the company to rebound from business loss caused by coronavirus. A new report shows that the chain will implement new digital-friendly ordering methods and a limited menu.
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According to Nation's Restaurant News, Shake Shack is currently offering a limited menu that does not include cult-favorite menu items including Chicago-style hot dogs and concretes in most restaurants. New locations will not be selling Chick'n Bites.
Furthermore, customers won't be seeing limited-time offerings for a little while, though Shake Shack will continue to develop new products at its Innovation Kitchen. The company is currently testing a veggie burger in New York City and New Jersey. When dining rooms reopen, customers could see Hot Chick'n Bites too.
In addition to a slimmed-down menu, Shake Shacks of the future may look different. The chain is developing new stores and modifying others to include drive-up lanes designed for pickup digital orders. Similar to Starbucks and Chipotle, some locations will have walk-up windows.
The chain will also continue to install kiosks, though customers may not want to touch them given the health concern.
People may have not chosen Shake Shack as their preferred pitstop for greasy eats over the course of the pandemic, but there were a handful of joints that rose above the rest. Here is every state's favorite fast food during coronavirus.