Whole Foods' French Cheese Map Is Driving Shoppers Bonkers
The "Cheeses From France" map displayed in Whole Foods' Detroit and Washington, D.C., locations was incorrectly labeled, causing consternation for customers. The cartoon map of the cheese-loving country placed the origin of every single cheese in the wrong location, which is a major faux pas.
OMG !!! la carte des fromages français ds les magasins @WholeFoods Detroit et Washington DC pic.twitter.com/omBUriq9yl
— Mikaël (@Mi_ka_L) September 4, 2017
Typically, the name of any French cheese signifies where it is made. The French government's National Institute of Origin and Quality has rules that fromagers must follow to legally protect cheeses made in certain regions, and the Appellation d'Origine Contrôlée (AOC) certification guarantees that certain cheeses come from certain places. As some Twitter users pointed out, it would be illegal for some of the cheeses to be produced where Whole Foods' map claimed they were being made.
Appellation d'Origine Contrôlée status:the sign that cheese is produced in a particular region & has been attributed to only 40 cheeses 🇫🇷🧀
— Denzil la fromager (@Se_Burgeys) May 25, 2017
The "Appellation d'Origine Contrôlée," or AOC, of France is a system that helps protect the authenticity of #cheese. They take it seriously!
— La Bodega (@LaBodegaEgypt) November 13, 2013
Francophiles, geography teachers, and cheese lovers dragged the health food brand and its ridiculous map through the mud on social media.
@WholeFoods For reference, here how we see the map of American "Cheeses". pic.twitter.com/Ucj1ImN2AY
— Philippe-Arnaud ⠵ (@Le_PAH) September 5, 2017
Hello @WholeFoods, let's meet in @SalonduFromage in #paris next February to talk about 🇫🇷 and 🇺🇸#cheese! PS: here is the right map 😉 @amazon pic.twitter.com/aezpDEQ8iw
— Salon du Fromage (@SalonduFromage) September 6, 2017
Some Twitter users even offered to help redraw the map (one user actually did remake it), or at least educate the Whole Foods team on French geography and cheese laws.
Dang, @WholeFoods , I love you. If you wanted to make a cheesy French map, we could have done it together! <3 https://t.co/ru0siXKuVI
— Veronique Kherian (@msscheesemonger) September 5, 2017
Hey @WholeFoods , I hope this will help you... pic.twitter.com/D3fdYqpjeV
— Romain Jehan (@kojirozora) September 5, 2017
A spokesperson from Whole Foods told Mashable, "Our stores are currently featuring wines and cheeses from France, and several locations mistakenly received an incorrect version of this map. We're removing it from stores and correcting it."
If you know what region your cheese is from, it might help you build a perfect French cheese plate.