Snickers Will Be Releasing 3 Wild Flavors In Summer 2018

In June 2018, Mars will release new Snickers bars as a part of their "Hunger Bars" campaign. In conjunction with their popular ad tagline — "Eat a Snickers. You're not you when you're hungry." — the brand is launching three new flavors, each of which is associated with a hunger symptom labeled on the outside of the packaging.

According to the company's website, "Espresso" Snickers bars are for people who are irritable, "Salty & Sweet" bars are for those who are indecisive, and "Fiery" bars are for fans who may be feeling a bit wimpy. Each bar will feature the classic recipe — peanuts and caramel covered in milk chocolate — except with espresso, hot pepper, and salted-caramel infused nougat.

"Snickers knows that when you're hungry, you lose your flavor and turn into your less desirable self," senior brand manager Michael Italia said in a press release. "Our new flavors paired with hunger symptoms provide an extended dimension to show how Snickers ultimately satisfies when hunger strikes."

Last year around this time, Snickers launched a similar Hunger Bar promotion in partnership with the NFL, swapping 26 football-related "symptoms" with the brand name — labels included words like "Sacked," "Snappy," and "Sidelined." You can still find these candies at retailers through December 2017.

Interested in knowing where the Snickers bar got its beginning? Find this and more in who invented M&M's and other Halloween candy origin stories.