Low Cow Releases New Low-Cal Ice Cream Pints $1.51 Cheaper Than Halo Top

Simple Truth has released a new low-calorie "lite" ice cream called Low Cow. It's available in six flavors — vanilla, chocolate, sea salt caramel, mint chocolate chip, birthday cake, and lemon cake — and is only 240-280 calories per pint. Each flavor is non-GMO, gluten-free, and high in protein and contains no artificial ingredients or preservatives, according to a statement on Simple Truth's site. This new product bears a striking resemblance to Halo Top but costs about $1.50 less.

Can Low Cow live up to Halo Top's legacy? The staff at PopSugar held a taste test to see for themselves.

"The general consensus was pretty darn positive," they wrote. "The texture, though, was definitely not that of regular ice cream and left a little something to be desired."

Fan favorites were birthday cake (it was described as "super bomb!" but lost points for powdery texture) and sea salt caramel (for great flavor and a deep appreciation for salt). Some others had aftertastes of fake sugar and the same strange texture. Lemon cake finished in last place for tasting like "creamy floor cleaner."

Low Cow is available for purchase in Kroger stores nationwide, but if you're not worried so much about calories, check out the 12 biggest, most over-the-top ice cream sundaes.