Investment Analyst Predicts That Whole Foods Might Start Selling Cheetos

Amazon's acquisition of Whole Foods may open the door for all-natural versions of your favorite Frito-Lay chips to force their way onto the grocery chain's shelves.

The PepsiCo Inc. subsidiary recently reimagined 11 of their varieties of their snacks, including Cheetos, Funyuns, Ruffles, and Doritos, as all-natural options for their health conscious line, called "Simply."

Whole Foods has traditionally avoided such larger brands, but Simply could launch soon at the health food supermarket chain under the new regime. Analyst Ali Dibadj of Sanford C. Bernstein and Co. speculated to Food & Wine that, "Amazon's acquisition makes it much more likely that Whole Foods will carry these better-for-you brands, even if they're made by large incumbent CPG [consumer packaged goods] players," Dibadj said. "The smaller brands just can't keep up with the spending and velocity required from Amazon anymore. We expect Whole Foods to carry more — and more big brands too."

According to a statement given to Food & Wine by PepsiCo executive Jonathan McIntyre, the brand meets all of the criteria needed to be sold in Whole Foods locations.

PepsiCo already has one product on Whole Foods' shelves, Stacy's Pita Chips.

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