Vintage Domino's-Branded Rolex Sells For $5,000

A rare Domino's-branded Rolex Air-King made in 1989 was recently auctioned off by Christie's for $5,000. The chain still awards fancy timepieces to managers who hit certain sales quotas; to score this particular model nearly 30 years ago a manager would have had to move $30,000 each week for four weeks in a row, according to Yahoo Finance. There's no knowing how many watches the pizza chain has given out — a Domino's spokesperson says the company doesn't keep track — but apparently it's a highly sought-after rarity for collectors worldwide. 

Rare Domino's-branded Rolex watch goes up for auction: A rare @dominos cobranded Rolex watch is going up for auction, but its mere existence is confusing some people. According to Yahoo Finance, Domino's has been giving the watches out as rewards to @ https://t.co/CJYKB8C5PE pic.twitter.com/K3GO5c1bi6

— Schnack's Jewelry (@SchnacksJewelry) April 29, 2018

"It does add value, as there are lots of collectors — and past employees of the company — who want them," Bob's Watches proprietor Paul Altieri told the outlet. "In general, it adds about 10 to 20 percent over a normal non-branded model."

Domino's partnership with Rolex continued over the years, but in the 2000s, designers decided to make a slight tweak to the Swiss trophy. Older watches show the chain's pizza logo painted on the dial, but newer watches feature a discreet, camouflaged variety on the band. Bob's Watches has a 2011 version priced at $5,050. For more on the Michigan-based chain that reportedly dethroned Pizza Hut as the largest pizza company in the world, here are 10 things you didn't know about Domino's.