Twitter Reacts To Starbucks Racial Bias Training Closures
Starbucks closed over 8,000 stores on May 29 for racial bias training in response to a recent incident in Philadelphia in which two black customers were arrested while waiting to meet someone. The brand shuttered many (but not all) of its locations at 2 p.m. local time to allow over 175,000 Starbucks employees to focus on presentations and discussions related to understanding racial bias. Materials for the sessions were created by expert advisors, researchers, social scientists, and activists including the Equal Justice Initiative and the NAACP.
The chain explained its reasoning in a press release: "The incident in Philadelphia pushed us to reflect more deeply on all forms of bias, the role of our stores in communities, and our responsibility to ensure that nothing like what happened in Philadelphia happens again at Starbucks. Starbucks does not shy away from hard discussions, especially those that are core to living company values."
The brand's decision to close up shop for the necessary training is being hailed by many as a progressive step forward.
@ ppl complaining about starbucks being closed, saying it's unnecessary: the company is showing that they truly are committed to inclusion. despite one employee being wrong, that employee does NOT represent what starbucks stands for. its a wonderful thing the company is doing.
β maddieβοΈ (@maddieshamenek_) May 29, 2018
We will be apart of Starbucks history today!
β Tim Robertson (@timrob559) May 29, 2018
Just got to @Starbucks but they are closed today because of equality training and that is amazing! I'm not mad and I don't need a coffee that bad. Progress πͺ
β Levi Benton (@levibenton) May 29, 2018
Many social media users took the opportunity to highlight black-owned coffee shops that remained open during those hours.
All Starbucks stores being closed right now is a good opportunity to remind people that many communities have independently-owned coffee shops that can use the business.
β Michael Freeman (@michaelpfreeman) May 29, 2018
Today is the day that @Starbucks closes its doors (in the afternoon π) for "racial sensitivity tranining." There is a list/site of Black-owned coffee shops that I want to amplify. Anyone got that? #BoycottStarbucks #BuyBlack
β April (@ReignOfApril) May 29, 2018
Want #coffee at #smallbusiness in #Chicago today that's NOT Starbucks? Head to Black-owned #sipandsavorchicago with several southside locations! If you go to Sip and Savor, Bronzeville location, head next door to our friends at @aint_she_sweet_ a woman, black-owned bakery.
β Geri SAglipay (@RandomIntention) May 29, 2018
However, some Twitter users felt inconvenienced by the coffee shop closures and made it known that they don't care "a latte" about social justice, they just want their coffee. Luckily for them, all Starbucks locations will reopen during normal hours on May 30.
Thanks for being sensitive to my depression and being closed when a simple cup of coffee could have cheered me up. Your impact is bigger than you will ever know.
β coheed (@CoheedGirl51) May 29, 2018
PSA for all the white girls that literally can't even and are mad ab Starbucks closing today for racial bias training, the Starbucks in target is open because they are technically target employees !!
β jacyrae (@campbell_jacy) May 29, 2018
According to Business Insider, licensed Starbucks locations, such as those inside Target stores and Kroger, remained open during the training. (The company closed all of the stores that it wholly owns and operates.)
Starbucks has also made it clear that this is only the beginning for their sensitivity training. According to the press release, "Starbucks will deepen its diversity and inclusion efforts in the months ahead, focusing on the cultural evolution of the company and sharing lessons learned with leaders everywhere who can benefit."
The curriculum Starbucks used to educate its employees is now available to the public. The chain also plans to add more dates devoted to educating its employees on "understanding bias, inclusion, use of the third place, leadership," and a number of other topics. They'll also continue working with organizations like the Anti-Defamation League, the Leadership Conference on Civil and Human Rights, UnidosUS, Muslim Advocates, as well as representatives of LGBTQ groups, religious groups, people with disabilities, and more to ensure the correct treatment of its customers. "We will continually assess our progress and remain open to engaging with other groups as merited," the coffee giant stated.
Whether you're boycotting Starbucks or celebrating their step forward, these are the healthiest unhealthiest drinks on their menu.