10 Things You Didn't Know About Folgers Coffee
Taste is only the beginning when it comes to Folgers' undeniable success. In fact, the story of this coffee brand dates back to the 1600s, when the Folger family left England in attempt to hunt for gold. Who would have thought that almost 400 years later, the family name would be a household one thanks to one of America's favorite coffees?
Folgers changed the way Americans drank their cup of Joe. That being the case, we thought it would only be fitting to give this brand the attention it deserves by telling its story, explaining its success, and enlightening you on a few fun facts about this virtual synonym for American coffee.
Take a look at these 10 things you may not have known about Folgers.
Benjamin Franklin is related to the Folger Family
Benjamin Franklin's grandfather, Peter Folger, was an ancestor to the founder of Folgers. This entire family was bound for success from the beginning!
By 1963, It Had Become America’s Number-One Coffee Brand
Once Frank Atha — a Folgers salesman — was able to hire two more salesmen and rent an office space in Texas, it wasn't long before Folgers was number one. The company's success allowed them to hire more staff, resulting in faster production and even more sales.
It Changed Coffee’s Reputation
In the beginning of the nineteenth century, commercially roasted coffee was available throughout New York City, but it was a luxury. Until Folgers provided an affordable coffee for purchase, ground coffee was unheard of at the wholesale level.
It Has Been Around Forever
Though Folgers Coffee was founded in 1850, the beginning of its story dates back to the early 1600s after the Folger family left Norwich, England. The Folgers originally embarked on the journey to America to find gold, but stumbling upon the coffee business turned out to be just as beneficial to them, if not more so.
It Owes a Big Thanks to a Man Named Frank
Thanks to a particularly energetic and passionate salesmen named Frank P. Atha, in the 1900s, Folgers became bigger and better than ever. Atha was so passionate about the brand, he suggested they open a second coffee plant in Texas. The company agreed and hired Atha, resulting in exponential growth.
It Still Outsells Starbucks
It’s Best Stored in the Fridge
How do you store your coffee? Though it may sound odd, the Folgers storing instructions suggest placing an unopened container in the fridge. The coffee doesn't go bad if you leave it out, but Folgers insists that the signature taste is best secured when refrigerated.
It’s Part of the J.M. Smucker Company
In attempt to reach its full potential, Folgers joined the J.M. Smucker Company in November of 2008. Other brands that are part of the Smucker include Jif, Dunkin' Donuts, and Pillsbury.
The Founder Was Only 26
James F. Folger ll had worked under his father for seven years. Once his father died, James became president of J.A. Folger & Co., which became Folgers soon after.
The Jingle Can Bring You to Stardom
Looking to make a quick $10,000? Submit your own version of the famous Folgers jingle to the company for a chance to win some fast cash and be featured on television.