Nikki Beach Launches Hamptons Pop-Up, Nikki Beach At OREYA Just In Time For July 4th
East Coast fans of the trendy Nikki Beach Club have a lot to celebrate as the start of summer draws near. The club that put day drinking on the map is popping up in the Hamptons.
The party is taking place at OREYA at the Capri Hotel in Southampton and will last a lavish 6-days.
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"We were very particular in finding a venue that would be a fit for the brand. OREYA provides a true luxury experience in Southampton. As an ode to the Mediterranean, we thought this location would serve as the perfect backdrop for Nikki Beach's European-inspired barefoot luxury vibe," explained Lucia Penrod – CEO and CMO of Nikki Beach Global.
"We wanted Nikki Beach goers to get the same experience they would in any one of our beach clubs worldwide, which is why we decided to completely transform the space with our signature decor including our inviting design of all white with wood accents, teepees, oversized sunbeds and more. Next, we incorporated many Nikki Beach favorites in our Hamptons pop-up menu, including the brand's signature dishes like shareable seafood platters and larger-than-life sushi boats, along with our world famous mojito and other refreshing cocktails."
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Penrod started the brand with husband Jack as a way to honor Jack's daughter Nicole who died in an accident when she was just 18. Since then the brand has grown globally and is considered one of the premiere lifestyle clubs in the world, serving the very best Champagne, cocktails and food the selected locations have to offer.
"We welcome celebrity guests, locals, tourists and jet setters at all of our locations, and everybody feels special," explains Lucia. "Our guests have one thing in common, which is an understanding of our brand. Our family's commitment is to "Celebrate Life." Our tagline, "Celebration of Life," is our company's mission and purpose."
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The latest Hamptons pop up includes a daily lunch and dinner service and a fitness partnership with 305 Fitness ensures that guests can work all of it off in style. The Nikki sweat sessions are outfitted with Victoria Secret angels-approved 305 Fitness for the ultimate 45-minute dance cardio workout every morning at 10am.
A complete lineup of Nikki Beach at Oreya follows, as does more of our interview with Lucia Penrod.
This Summer's Lineup:
Rosé Saturdays: Saturday, June 30th
Spend the afternoon sipping on rosé, dining on seafood, dancing to music and soaking up sunshine.
Amazing Sundays: Sunday, July 1st
An event that is hosted at Nikki Beach locations around the world. Nikki Beach's weekly party is a feast for the senses. The day will include Nikki Beach's world famous brunch, featuring international dishes, live music and signature entertainment.
Fourth of July
On Wednesday, a Fourth of July Nikki Beach-style celebration will take place that is fit to make any foodie happy. The event will feature international dishes, Americana décor, festive Champagne deliveries with sparklers, live music and signature entertainment including a saxophonist and trombone player. In true July 4th fashion, guests will enjoy a gourmet holiday BBQ prepared outside and on a 72 inch wood assist grill inside the kitchen. Highlights will include:
- Seasonally changing local whole fish and grilled half lobster
- House ground brisket blend burger with aleppo pepper alioi, tomato bacon jam, heirloom tomato, bibb lettuce and grilled onions on abrioche bun
- Local heirloom tomato salad with basil seed and campari vinaigrette
- Grilled corn with preserved Meyer lemon and bread crumbs
- Charred spring onions with marinated house feta and mint chermoula
- Wooden Nikki Beach boats filled with signature desserts and sparklers
- Nikki Beach x OREYA ice-cream cart with various cool treats including housemade bite sized ice-cream sandwiches with cookies made in house
- Signature Nikki Beach mojito
- Hibiscus and strawberry popsicle with sparkling rosé on top
Did you always know that Nikki Beach would become a global brand synonymous with a luxury and celebration lifestyle?
We really didn't. As we approach our 20th anniversary, we're looking back at our roots and what's made the brand so strong. We continually keep up with the trends and our current brand standards while focusing on our Nikki Beach signature elements. We combine music, dining, entertainment, fashion, film and art to create our magic and each one of these elements is present daily in the way we run our business in all of our locations. It's our magic formula.
Also, my husband Jack started the concept of day-partying. We changed the way people party all around the world and we're still Celebrating Life this way with our guests each and every day.
How do you decide on Beach Club locations?
A carefully thought out process goes into these decisions and determining if a location meets all of our Nikki Beach requirements before we make any decisions is a long one. Our second location was in Saint Tropez, followed by Saint Barth. These two locations, along with Miami Beach, helped us create a detailed checklist of requirements for expansion.
Now that we've opened Barbados and are about to open Costa Smeralda, there are definitely more plans for expansion coming soon, so be sure to keep an eye on us. You never know where the next Nikki Beach or Nikki Beach Resort & Spa location will pop up.
What was involved in the creation of Nikki Beach Hamptons pop-up?
We were very particular in finding a venue that would be a fit for the brand. OREYA provides a true luxury experience in Southampton. As an ode to the Mediterranean, we thought this location would serve as the perfect backdrop for Nikki Beach's European-inspired barefoot luxury vibe. We wanted Nikki Beach goers to get the same experience they would in any one of our beach clubs worldwide, which is why we decided to completely transform the space with our signature decor including our inviting design of all white with wood accents, teepees, oversized sunbeds and more. Next, we incorporated many Nikki Beach favorites in our Hamptons pop-up menu, including the brand's signature dishes like shareable seafood platters and larger-than-life sushi boats, along with our world famous mojito and other refreshing cocktails.
What is your favorite Nikki Beach location?
My family and I love Saint Barth in the winter and Saint Tropez during the summer months. Just after the Hamptons pop-up my kids, husband and I are going to relocate to France for the month and enjoy that location. While all of our properties have a special charm and unique elements, we feel very much at home in Saint Tropez.
Do you have any tips for newcomers attending the Hamptons Nikki Beach celebration for the Fourth of July weekend?
Newcomers who have never experienced the Nikki Beach vibe should get ready for a true Celebration of Life. The Nikki Beach concept is an experience difficult to describe and appeals to all kinds of customers. Whether you're a music lover or a guest who appreciates international cuisine, Nikki Beach is a place to enjoy life with family and friends.
Reserve your spot by emailing hamptons@nikkibeach.com.