The 16 Best Viral Costco Finds Of 2025

Costco is a treasure trove of bulk buys, with a near-constant flow of new products from all kinds of brands, including its in-house brand Kirkland Signature. Some of Costco's most popular products go viral, flying off the shelves soon after they're stocked. In 2024, we saw fans fawn over Universal Bakery Organic Aussie Bites and a Tempura Shrimp Taco Kit in the deli section. In 2025, the company is keeping up the pace with viral finds coming out of the frozen section, the bakery, snack aisles, and in appliances.

Costco kicked off the new year with Mini Buffalo Chicken Rolls that became a fan favorite. Costco's 2025 new summer items included Belton Farms' Sage Derby Cheese and the Ninja SLUSHi Frozen Drink Maker. As the summer wrapped up, Costco dropped fabulous fall finds like Hershey's S'mores Popcorn and Brentwood Halloween Decorative Pillows. Among all the great new products that the store has released this year, there are eight standouts that we've highlighted here.

Mini Chicken Buffarolls are bite-sized, savory snacks you can heat and serve in just a few minutes. Perfect for savory game-day grazing or an after-school snack, they're stuffed with buffalo chicken, celery, onions, and carrots and have been praised for balancing heat with flavor.

Costco's new Almond Croissant Pastries are made with soft, flaky croissant dough, stuffed with an almond filling, and then garnished with a dusting of powdered sugar and sliced almonds. They come in a six-pack and each is about the size of an extra-large muffin.

Costco jumped on board with 2025's viral Dubai chocolate trend, and Chocovia's Dubai-Style chocolate bites led the charge. They're individually wrapped, so you don't have to commit to eating a whole bar. Moreover, they still have the pistachio and kadif combo that made Dubai chocolate so popular.

Orchard Valley Harvest PB&J Snack Mix is a hybrid of a classic sandwich and a bag of trail mix. Peanuts are coated in a crispy peanut butter shell and combined with dried fruit dipped in jam-flavored ruby cacao. A single bag weighs over a pound, which gives you plenty for snacking and sharing.

Bobo's PB&J oat bar snacks were a very nostalgic release in August 2025. They combine a peanut butter and jelly sandwich and an oatmeal cookie in two flavors: strawberry and grape. These are crustless and great for lunchboxes and snack time.

Oikos Vanilla Protein Shakes only have one gram of sugar per serving and contain a whopping 30 grams of protein and 5 grams of prebiotic fiber. You can get them at Costco in a case of 18 bottles.  A fan on Instagram says they taste like "ice cream."

Gourmia Soft Serve Maker has a freezing system built-in and turns any kind of frozen treat making project into a breeze. It's an alternative system to the Ninja Creami and has six settings to make everything from soft serve ice cream to sorbet, milkshakes, and smoothies.

You can now find Naturasol Cajeta de Leche in 1.9-pound jars at Costco, and it's a sweet and creamy addition to the membership warehouse's pantry selection. Made with goat's milk, it's great on pancakes, in coffee, and as an ice cream topper.

As described in our guide to everything you need to know about beignets, these tasty desserts are light and fluffy deep-fried pastries covered in powdered sugar that have a New Orleans origin. This year, Costco started selling a box of mini beignets with a yummy chocolate hazelnut filling and the essential powdered sugar topping. For just $9.99, customers are able to buy a box of 22 mini beignets, much to the delight of dessert-loving Costco fans everywhere.

The combination of chicken and waffles is arguably one of the best comfort foods out there — and Costco made it even easier for you to have this delectable meal whenever a craving hits. This meal is already made, so all you have to do is heat it up at home. The package, which is priced at $6.99 per pound, comes with multiple pieces of fried chicken and buttermilk waffles, as well two topping options to bring the meal together: maple syrup and, for anyone who loves sweet heat, hot honey. 

Any party is better with a beer tower, just like this one from Oggi, which is sold at Costco for $39.99. The beer tower is a whopping 30 inches tall, so not only does it hold plenty of beer (or any beverage of choice) but it's guaranteed to be an interesting topic of conversation at just about any party. Plus, it has a removable ice tube so you can keep the beverage nice and cold.

Another dessert that Costco fans raved over this year was the new mocha crunch bar cake — and we agreed, declaring that it might be Costco's best cake yet. The cake, which costs $18.99, consists of chocolate cake layers, mocha-flavored mousse, a crunch layer, and a top layer of cappuccino mousse, as well as a dark chocolate drizzle and white chocolate shavings. In other words, it's the dream dessert for anyone who loves the delicious pairing of chocolate and coffee.

This black cod kit was deemed a copycat version of a popular dish at Nobu — the high-end Japanese restaurant chain — by Costco fans on social media. The kit comes with about eight pieces of black cod along with garlic rice, bok choy, and of course, the miso glaze. It feels like a fancy meal but for significantly less than you'll spend at Nobu (and a much bigger portion) — it costs $10.99 per pound (and comes out to around 30 bucks).

This rustic bread has a crunchy exterior and a soft, fluffy interior that features roasted jalapeño, cheddar cheese, roasted corn, and peppers. The 32 ounce loaf costs $9.99, so it may be a bit of splurge for your weekly bread — but it's well worth it. It's perfect for upgrading your go-to sandwich (including, perhaps, a grilled cheese) or simply enjoying it toasted with butter.

This Costco item from 2025 takes mac and cheese to the next tasty level. The heat-and-serve dish consists of mac and cheese made with cavatappi pasta, rotisserie chicken, and bacon crumbles, all of which is topped with barbecue sauce. It's cheesy, smoky, and is perfect for when you want an elevated version of a classic dish. It costs $4.49 per pound, which should come out to around 18 bucks.

This product combines two sweets that foodies love: cheesecake and croissants. These pastries have a blueberry cheesecake filling, a caramelized bottom layer, and a butter streusel topping — all wrapped in a fluffy croissant. If you want something sweet and decadent, it doesn't get much better than these cheesecake croissants. A six-count container of these sweet treats cost $12.99.