Reese's Super Bowl 2025 Commercial Is Literally Bringing The Heat
Fans of hilarious Super Bowl commercials – like the one with Meg Ryan and Billy Crystal – will appreciate Hershey's 2025 Super Bowl ad promoting its Reese's Chocolate Lava Big Cups. In it, confused chocolate lovers flock to a volcano to the dismay of a park ranger, hoping to have a chance to sample the delicious lava they love. While some people believe the original Reese's cups are the best, the folks in this ad are crazy for the Chocolate Lava variety that's bringing the (molten) heat to candy lovers.
Meant to look like a public service announcement, the 30-second ad's tagline of "Don't Eat Lava" is a warning to fans of the peanut butter cups who scramble to get near an erupting volcano to taste the lava. Crazed fans of the chocolatey filling beg for "just a little taste" while chaos surrounds them. An elderly woman on a scooter screams, "It's lava time, baby!" as she tears toward a bubbling pool of molten lava.
If you go down the candy aisle, you'll see many different iterations of the Reese's Peanut Butter Cup. With the addition of the Chocolate Lava Big Cups, you may wonder when the madness will end. Should Reese's stop changing the flavor or is the variety what keeps people coming back for more?
More fun for fans at the Big Game
To promote the Chocolate Lava Big Cups, Reese's announced in a press release that it's betting on fan excitement with some fun fan engagement events in store. If you visit the Riverwalk Outlets on the Port of New Orleans on Tuesday, February 4, shout "It's Lava Time, Baby!" at Reese's Voice Activated Volcano. You will be rewarded with a free Reese's Chocolate Lava Big Cup.
Ryan Riess, vice president of brand strategy and creative development for The Hershey Company said, "There's nothing better than seeing our fans go wild over new flavor additions to the classic Reese's chocolate and peanut butter combo." Reese's is confident highlighting the volcanic Chocolate Lava Big Cups through its Super Bowl ad will be an eruption of excitement. "The Big Game," Riess said, "is the perfect stage to showcase our fan's energy – whether that be from the top of a volcano or on the couch during football Sunday."
If you plan to watch the game, be on the lookout for the commercial during the second quarter. And please, don't eat the lava.