Where Is BottleKeeper From Shark Tank Today?

The entrepreneurs on "Shark Tank" have funded some great food and beverage products over the years. On Season 10, Episode 6 of the hit show, cousins Adam Callinan and Matt Campbell showed up with a great pitch and simple truth: Nobody likes warm beer. That theory led the El Segundo, California natives to believe that their BottleKeeper product would be a hit with consumers and the Sharks. This wasn't your regular old beer koozie; The bottle sleeves, made from a stainless steel outer layer and a quarter-inch neoprene insulation, keep the bottle cold. Its cap even allows users to reseal their bottles. Though the creation was a hit on "Shark Tank," the company's current status is a bit complicated.

The BottleKeeper wasn't just designed to keep bottled beer cold; it was also intended to keep it safe, preventing it from shattering should you drop it. In one memorable moment during their pitch, Callinan and Campbell invited guest Shark and former New York Yankees slugger (and future chairman of Presidente beer) Alex Rodriguez to make a pitch of his own. A-Rod threw a baseball at a stack of BottleKeepers with full beer bottles in them — and not a single one broke. After Callinan and Campbell shared sales numbers with them, the Sharks entered into a bidding war — for a not-insignificant amount of money.

Matt Campbell and Adam Callinan were seeking a hefty sum when they came on "Shark Tank." They asked for $1 million in return for 5% equity in their business. But then, they also had an estimated $20 million valuation of their company to back up their ask. They also claimed to have already sold that much in product over the previous three years.

So why did they need financial backing from the Sharks? According to Campbell and Callinan, they needed the money to buy inventory for the thousands of stores that wanted to carry BottleKeeper. They also pointed out that, though they had grossed millions of dollars in recent years, they had to spend the lion's share on lawyers to stop imitators from infringing on their patents.

At first, it seemed that A-Rod and Kevin O'Leary would be the ones to back the BottleKeeper, with the two offering $500,000 plus a loan for the same amount at 11% interest in return for a 20% stake in the company. However, Lori Greiner (who saw previous success with Bantam Bagels, one of the show's biggest food wins) and Mark Cuban brought a combined offer to get Campbell and Callinan their full million without any loans or interest. In the end, the two entrepreneurs shook on a deal with Cuban and Greiner for $1 million in return for 5%, plus a royalty of $1.50 per unit sold until the Sharks recouped their investment.

"Mark and Lori have exceptional insight into the growth and best practices of hundreds of companies," said Adam Callinan on CNBC's "Make It," adding, "The guidance they'll be able to share — alongside their incredible networks and contacts — will be invaluable."

But despite this praise, and as sometimes happens on "Shark Tank," the deal negotiated during the BottleKeeper entrepreneurs' appearance didn't end up going through. Why this was the case isn't completely clear, but Campbell and Callinan would ultimately get their cool million.

In the days after their episode aired, buyers flocked to BottleKeeper's website. Sales increased by more than 300%, leading to an estimated $1 million in product sold. That was in 2013. In the years following, BottleKeeper was distributed to Ace Hardware, Meijer, Macy's, True Value, and other brick-and-mortar retailers. It could also be found online at Amazon and Walmart. In 2018, Business Insider found that the company was selling two-and-a-half units every minute and claimed that BottleKeeper was on track to sell $15 million in revenue that year.

After Bottlekeeper's founders, Adam Callinan and Matt Campbell, parted ways with the company in 2021 and 2022, respectively, the brand's status is unclear. First and foremost, its social media accounts have been stagnant. The last time its Instagram account posted anything was on March 27, 2022. Before then, the account posted content regularly (almost daily), which makes the (possibly indefinite) pause in posting all the more jarring. Its TikTok account also hasn't had any activity since November 2021, but its Pinterest account has had some as recently as February 2024, where it posted an ad for customizing your Bottlekeeper.

Not only that, but Bottlekeeper's website has shown some red flags about the brand's status. While the website is still up and running, it lags and is in need of some serious maintenance, which could point to the site being defunct. You can't find the brand on any of their retailers, like Amazon — just knockoffs. However, it's important to note that the brand's other line, the CanKeeper, is still available. While not exactly one of the biggest "Shark Tank" fails, until we know what happened to Bottlekeeper, it's safe to assume that the brand is no longer.