Truly's Newest Seltzer Flavor Is An Evocative Ode To The US Women's Soccer Team

Whether you're on the pitch or gearing up to watch the upcoming FIFA Women's World Cup hosted in New Zealand, Truly Hard Seltzer and the United States Women's National Soccer Team have you covered. Building off a partnership that started in 2022, Truly — the USWNT's official hard seltzer — is rolling out Truly Orange Slices, a flavor meant to honor the back-to-back world champions but takes fans back in time.

Speaking on the affiliation in a 2022 press release, U.S. Soccer's chief commercial officer David Wright couldn't have been more thrilled, stating, "Through their innovation and understanding of next-gen consumers, Truly has risen to become a leading hard seltzer brand in the country. We're excited to work together toward our aligned vision to make soccer the preeminent sport in the United States by uniting our fans, celebrating our diversity, and enhancing the overall fan journey."

And it seems that the Boston Beer Company and its affiliate, Hard Seltzer Company, LLC, are doing that with a product designed to foster a sense of sentimentality. "Truly is the drink of choice for a younger generation — a generation that grew up cherishing the quintessential orange halftime refreshment and looking up to early USWNT changemakers. Truly Orange Slices is our way of uniting fans and capturing the nostalgia of our best days on the soccer pitch as we cheers to the inspiring future of the sport," Matt Withington, Truly's senior director of marketing, said in a press release.

Regardless of how you celebrate the women's competition, the new beverage seems like a fitting companion since every country has a signature World Cup drink. However, for those trying to watch matches at the best sports bar in their state, you may be in for a surprise. According to the press release, Truly Orange Slices is sold solely online at Give Them Beer or within the company's restaurant, Truly L.A., in Los Angeles. However, if you snag some, the alcoholic drink, which will sell for $23, comes in a case of four 16-ounce cans featuring the team's crest and celebratory slogans.

Moreover, USWNT fans can also enjoy a similarly adorned 24-ounce can of Truly Wild Berry and 12-ounce can cases of Mixed Berry. Also, Truly and the USWNT have given fans watching from home the opportunity to find their closest bar through their recently established Truly Bar Network, a webpage on the U.S. Soccer website that locates establishments that not only serve alcohol but will also screen the World Cup matches. In short, it's an excellent time to be alive when it comes to being a soccer fan, especially one of the USWNT.