Häagen-Dazs Is Trying Its Hand At Yogurt With New Cultured Crème

Häagen-Dazs has long been known for its rich, upscale ice cream and focus on premium quality ingredients. The simple white, burgundy, and gold packaging is iconic in the retail ice cream world, and the brand isn't shy about developing new flavors and products. For instance, last month, the company collaborated with pastry chef Pierre Hermé on a trio of macaron-inspired ice creams. Now, the company is hoping its fans will welcome a new item to the lineup: yogurt.

In a news release, Häagen-Dazs announced it would be expanding to enter the fermented dairy market with its new Cultured Crème line of high-end yogurts. The goal appears to be to bring a rich ice cream experience to other parts of a consumer's day. Like the brand's ice cream, the new Cultured Crème yogurts will forgo artificial colors and flavors in favor of a product that aims to be as natural as it is tasty. On top of that, Cultured Crème is keeping things simple — each yogurt contains fewer than nine ingredients.

Yogurt can often be characterized by its natural tang, but Häagen-Dazs is hoping to offer a yogurt that is reminiscent of its ice cream and sweeter than usual. Using a longer fermentation process and a curated amalgam of dairy cultures, Cultured Crème is thicker and creamier than traditional yogurt with a gentler, sweeter flavor profile.

The new yogurt is rolling out in a number of flavors, including classics from the company's ice cream line, like Vanilla Bean, Coffee, and Strawberry. Bold, fruit-forward flavors, including Lemon, Blueberry, and Black Cherry, are also part of the introductory menu.

Häagen-Dazs is part of the General Mills portfolio (which did $19 billion in sales in 2022), along with brands like Annie's and Yoplait. The new Cultured Crème line from the dessert company hits shelves this month with a price of $1.99 per cup.