The Costco Dressing Kewpie Mayo Fans Will Absolutely Love

Kewpie mayo is a fan favorite, and for good reason: It's richer, smoother, tangier, and more savory than other mayonnaises. And Costco, teaming up with Kewpie, is selling their Deep Roasted Sesame Dressing and Marinade. Ultra creamy with a punch of nutty roasted sesame flavor, a touch of soy, and just a hint of sweetness to balance it out, shoppers at select Costco locations can pick up 30-ounce bottles of the stuff for $6.99 — less than a 12-ounce bottle direct from the Kewpie online shop.

And based on the reception on Reddit, 30 ounces may not be enough. According to u/Kuroxneko13, it's the world's best dressing. There are three bottles of it at u/Jkreuzig's house at any given time and it makes u/Cheesepleasethankyou's 3-year-old eat salad. Redditor u/Dull-contact120 recommends just buying a whole case of it. A couple of commenters, though, warn that it can taste too sweet to some palates; if you're sensitive to sweeter tastes, make sure to balance with higher acidity or salt in your dish.

Although social media might tell you to go ahead and just put it on and in everything, we thought we'd at least give you a starting point. Kewpie recommends using it as a chicken marinade, a finishing sauce or glaze for fish, a dressing for pasta salad — and, of course, as a salad dressing.

As a dressing, it would be well suited to this kale slaw recipe. Toss roasted cabbage, Brussels sprouts, or fennel with it. You can use it as a dip or serving sauce for spring rolls, or toss some chicken wings in it. You can make cold sesame noodles for a lightning-fast version of this recipe. It would also make quick work of a stir fry, whether you use chicken or tofu. And it should absolutely be used in an Asian chicken salad (bonus points for picking up a Costco rotisserie chicken for it).

Kewpie mayo is a Japanese-style mayonnaise that was first sold in 1925. The creator, Toichiro Nakashima, was struck by the high nutritional value of American mayonnaise. Though today we might balk at this idea, this was in the midst of a post-war effort to bring denser, cheaper calories to the Japanese and at the tail-end of the Rice Riots, when inflation rose too high for people to even afford rice. Nakashima's desire to "help improve the physiques and health of Japanese people by making delicious, nutritious mayonnaise so widely available that it becomes a daily necessity" led him to create a condiment that, today, is considered the ultimate mayo.

Any mayo you pick up is going to be a rich, creamy, savory, slightly tangy condiment. Kewpie mayo is that on steroids. Rather than being made with whole eggs like American mayo, Kewpie contains egg yolks only — lending it a richer texture and flavor (and slightly yellow hue) — and a splash of vinegar. In Japan, it's sold with MSG for amped-up umami; in the U.S., MSG is replaced with yeast extract due to lingering stigmas. As chef Mari Katsumura told Salon, "The acid is a bit higher, it's a little sweeter and the umami content is a little stronger, as well. So I'd say, compared to Hellman's — Hellman's would be a five on a scale of one to 10 in terms of flavor, while Kewpie mayo is probably like a nine out of 10 in terms of flavor."