Where Is The Transformation Factory From Shark Tank Today?

When a food product appears on "Shark Tank," the business can see a dramatic change to its status. While brands hope that the feedback is positive and a spike in sales happens, it's not always contingent on the perfect partnership. For Transformation Factory and its founder, Alexiou Gibson, the "Shark Tank" Season 13 finale appearance harvested an opportunity to have a flavorful and bountiful food conversation.

Transformation Factory uses sea moss as a way for consumers to supplement their food routines. As CNBC explains, Gibson petitioned the Sharks for $500,000 in exchange for 5% equity in his growing company. The first reaction to this product was interest and skepticism. But guest Shark Kevin Hart saw an opportunity to capture a portion of a culturally driven food segment, and Mark Cuban believed in the product's vegan slant. Hart and Cuban offered Transformation Factory $600,000 for 20% equity, which Gibson accepted.

When the episode first aired, Gibson told The Palm Beach Post in June 2022 that he gave up more equity than he might have preferred because the Sharks can open doors quickly. In addition, he said the appearance generated "over half a million dollars in sales" within 24 hours. Gibson was targeting the funds for better production, larger warehouse space, and efforts to educate people on health and wellness. It seems that Transformation Factory's "Shark Tank" appearance is just another step on its success trajectory.

When Transformation Factory appeared on "Shark Tank" Season 13, the Sharks were captivated with Alexiou Gibson's story. Although it was clear that Gibson is a driven businessman, it was his commitment to health and wellness that sealed the deal. Although the sea of supplements can be confusing, sea moss can be a useful supplement because of its fiber content and heart health benefits. Gibson touted his personal health transformation through food modifications and an active lifestyle as an example of its benefits. 

Even though there can be nutritional benefits from ingesting sea moss, making the flavor palatable needs to be considered. Transformation Factory combines the superfood with fruit flavors, which makes the supplement easily combined with a variety of recipes. From Gibson's latte, which gained popularity on social media, to milkshakes and bowls, the gel's adaptability makes it more approachable for consumers. (As many people have come to appreciate, ease of use is vital when making lifestyle changes.)

The product is an investment; prices start at $35.99 for an eight-ounce container. But for someone looking to boost various minerals in their diet, sea moss supplements could support a balanced eating lifestyle.

While interest in sea moss smoothies might have spiked thanks to Kim Kardashian, she's not the only person who's touted the food. According to Essence, sea moss has been used as an alternative medicine in the Caribbean. Because consumers are looking for convenient (and tasty) ways to include the Irish moss in their diets, companies like Transformation Factory make the supplement more palatable.

As seen on its social media accounts, the brand has overall positive feedback. Consumers appreciate the fruit-forward flavors, especially the mango flavor. Overall, people have shown easy smoothie recipes, tea options, and have even enjoyed it by the spoonful. Still, because it's sea moss, there can be a slight fishy note to its flavor. There have also been some shipping issues, as reported on social media and by the Better Business Bureau. (Still, logistic issues can be common with any growing company.)

Whether it's a scoop in a smoothie or boosting a bowl, that additional of vitamins and minerals could be one step in a long food journey.