Where Is Boobie Bar From Shark Tank Today?

One possible silver lining that can be gleaned from the unfortunate events of recent years is that families, on average, spent a considerable amount more time with one another. As a result, parents may be more aware of their children's well-being than they ever have before. Taking care of kids requires a well-stocked tool belt. Fortunately, several "Shark Tank" alums have created products that are perfect for parenting.

If a parent wants to make sure that their kids are eating enough vegetables, they can make a colorful frozen produce pop using a Veggie Mama mold. Alternatively, if popsicles aren't a tempting enough treat for your veggie-phobic child, Peekaboo Ice Cream packs a serving of vegetables into a pint of frozen dessert. Yumble, a company that ships prepackaged healthy meals to busy families, went national after its "Shark Tank" investment pitch aired.

Arguably the most important stage of a child's life is infancy. Boobie Bar, another company that appeared on "Shark Tank," sells innovative products that cater to lactating parents.

There is a seemingly endless list of complications that can interfere with breastfeeding, including issues with lactation and latching. Wendy Colson created Boobie Bar as a conveniently packaged lactation-inducing supplement. According to the office Boobie Bar website, the bars contain six superfoods that are associated with milk production, "... organic moringa leaf, organic cinnamon, organic shatavari root, organic turmeric, flaxseed, whole grain oats."

Colson went on "Shark Tank" asking for a $150,000 investment, which would come with a 10% share of Boobie Bar. During her pitch, which is available to watch on the "Shark Tank" Facebook page, Colson leads off with a joke, suggesting to the Sharks that Boobie Bar is a popular Las Vegas drinking joint. Mark Cuban jokingly pulled his investing hat out of the ring at the reveal, but later made the genuine decision not to make an offer — even going so far as to question the scientific legitimacy of Boobie Bar's products. However, Daymond John was convinced by Colson's claims that the bar's superfood formula is derived from long-standing healing traditions. He ultimately struck a deal with Boobie Bar at $150,000 for a 20% stake.

Boobie Bar, by most accounts, is the first company that has ever produced a superfood lactation bar. As such, it was difficult to anticipate what the product's market could be. Nevertheless, it appears that Daymond John's business savvy paid off. Since "Shark Tank," business has been booming for Boobie Bar. Consumers can find the company's lineup of lactation aid products at a number of major retailers, including Target, Walmart, and Amazon. In 2020, the company started selling Boobie Bears, which are $20 bottles of gummy supplements packed with all of the lactation-supporting superfoods that characterize the company's proprietary bars. The Boobie line of products has expanded considerably in recent years, and now features items that support nearly every phase of early child-rearing.

However, it's worth noting that Boobie Bar hasn't experienced its success without a certain amount of backlash. Mark Cuban isn't the only person who is skeptical about the science behind the untested superfood supplement. After the business appeared on the show, University of Alberta Health Law professor Timothy Caulfield tweeted his opinion that "Shark Tank" should fact-check its contestants' companies, and called Boobie Bars, "... an embarrassing, science-free gimmick."