Where Is Snactiv From Shark Tank Today?

Despite Frito-Lay's attempt at renaming the ubiquitous finger-staining Cheeto dust "Cheetle," which, honestly, is more off-putting, the company's effort does little to solve the plight that office workers and gamers know all too well. Snacking while using a computer routinely makes a mess, which inevitably ends up on the keyboard, on clothing, and on any unlucky pets that pass by as you're searching for a good place to wipe your hands. This problem is so common that even acclaimed actor Oscar Isaac has been snapped eating a bag of Cheetos with chopsticks. However, chopsticks are not always practical, especially when your hands are occupied by rapid typing and mouse clicking.

Snactiv is the brainchild of Kevin Choi and Edwin Cho, enterprising entrepreneurs with a taste for snacks and technology. The pair helped develop and launch products for massive brands, such as Disney, before going into business on their own. Being tech-friendly types, the duo recognized snacking while using a computer or mobile device is routinely frustrating due to the mess it creates. This led to the development of Snactiv, "a patented, ergonomic snacking tool" according to the company's website. The device, which resembles a pair of tweezers, conveniently fits on and between your fingers and can be used to dig into bags or bowls replete with the snacks of your choice. Along with keeping computer equipment clean, this innovative approach to snacking led Choi and Cho right to the hallowed pitch room of "Shark Tank."

Kevin Choi and Edwin Cho brought Snactiv to "Shark Tank" on episode 10 during the show's 13^th season. During the appearance, the duo illustrated how snacking and computers don't mix as Choi stuffed his face with cheesy snacks and proceeded to soil his keyboard, along with his white shirt. This demonstration lead to the introduction of Snactiv, a wearable chopstick-like tool that prevents soiled fingers when snacking. The device is worn on the pointer and middle fingers and allows the wearer to type or write without removing it. Choi and Cho asked for a $200,000 investment in exchange for 10% equity in their business.

It's clear the Sharks enjoyed the duo during their laughter-filled segment. Guest Shark Kevin Hart appeared particularly enthused as the Snactiv team ran through their pitch. However, it was Kevin O'Leary who bit first, offering $200,000 for a $1 royalty for every unit sold until reaching $1 million, at which point the royalty would dissolve, with O'Leary retaining a 10% stake in the company. Smelling blood in the water, Hart teamed up with Lori Greiner, and the pair collectively offered $200,000 for 20% of Snactiv. After some back and forth, Choi and Cho accepted Hart and Greiner's offer and left the pitch room with a victory on their hands (but sans Cheeto dust, fortunately).

As it sometimes happens on "Shark Tank," there's no indication that Hart and Greiner's deal with the Snactiv team actually went through after the appearance. There's no mention of the product on Greiner's website, and there's no information online regarding Hart and the product beyond his initial enthusiasm during the show. Despite this apparent setback, the Snactiv team has experienced quite a bit of success with their fun and innovative product.

For instance, the Snactiv website features bundles including multiple tools, as well as individual models for sale. Shoppers can even pick up a t-shirt designed to look like they had an epic Cheeto session while forgetting to use their Snactiv, which illustrates the irreverent nature of the product. Snactiv also has an active presence on Facebook and Instagram based on recent posts. While innovative, Choi and Cho's invention shows that the most popular products are often the simplest in terms of design and execution.