Where Is Cinnaholic From Shark Tank Today?

Did you ever wish you could customize a cinnamon roll to exactly your liking? How about a customized vegan cinnamon roll? This may sound like a pretty tall order but that's exactly what Shannon and Florian Radke envisioned when they started Cinnaholic with the intent to "solve everyone's dessert cravings." All of Cinnaholic's cinnamon rolls are completely vegan – free of dairy, lactose, and eggs — as well as cholesterol free. But that doesn't mean these treats are any less sweet.

The business model of Cinnaholic ensures that everyone has a personalized experience. The ordering process starts with the classic cinnamon roll, and customers can choose from a large variety of flavored frostings, including hazelnut, peanut butter, maple, and more. Then, it's finished off with toppings, some of which include banana bread bites, pretzels, pecans, and brownie bites. If you're indecisive, the company also has pre-set flavors for customers to choose from.

At the time of the "Shark Tank" appearance, Cinnaholic only had one location – a 650-square-foot space in Berkley, California. The owners wanted to open a second location to further the company's growth. They decided to approach the sharks seeking funding for the future expansion of a San Francisco location, as well as franchise locations across the country.

Shannon and Florian Radke appeared in Season 5, Episode 28 of "Shark Tank," hoping to expand the cinnamon roll business (via Vimeo). The couple offered the investors 20% of the company, in exchange for a $200,000 investment to open another location. They brought personalized cinnamon rolls for each of the sharks to taste test.

Despite loving the flavor of her cinnamon roll, Barbara Corcoran wasn't convinced that the company's profits would be worth the investment. She compared the business to a food truck she'd invested in, saying she'd been "spoiled rotten" by the other company, so she was out. Daymond John was also skeptical of the numbers and went out as well. Kevin O'Leary compared Cinnaholic to Wicked Good Cupcakes in Boston. He encouraged the Radkes to shift to an online-only business model. 

Robert Herjavec was concerned that the Radke's were over-valuing the company, and that the investment would be lost with the second store. He offered the couple $200,000 in exchange for 40% of the company and suggested focusing on e-commerce, rather than retail locations, per QSR. O'Leary cut in with his own offer, giving the couple $200,000 in exchange for a $1.20 royalty on each product sold until he regained his investment, which would go down to 60 cents after recouping his money.

Florian counteroffered Herjavec's deal with 35% equity, but Herjavec rejected it. Ultimately, the Radkes accepted Herjavec's offer and walked away with the deal.

Despite Robert Herjavec's push for e-commerce, Cinnaholic does not currently offer shipping for any of its products. Instead, the company focused on expanding and opening franchises across the United States and Canada. Herjavec was reportedly willing to continue working with Florian and Shannon Radke, despite the shift from their original plan. And fortunately, it seems that the investment paid off. Today, Cinnaholic has over 70 locations, with plans to continue expanding.

The chain also sells more than just cinnamon rolls now. Its locations also serve up sweet edible cookie dough, brownies, cookies, and banana bread. Of course, it has also stayed true to its name. In addition to the classic cinnamon roll, customers can order Baby Buns — miniature cinnamon rolls with their choice of frosting — or a Cinnacake, featuring a choice of frosting flavor and up to five toppings. This sounds like another "Shark Tank" success story.