Where Is Bon Affair From Shark Tank Today?

When it comes to alcoholic beverages, wine is a wildly popular selection among drinkers. According to the Wine Institute, 1.1 billion gallons of wine were consumed in the U.S. in 2021 alone. With so many varieties and price points, there truly is something for every consumer. And in addition to enjoying a glass on its own, wine can also be added to cocktails and mixed drinks.

For example, wine spritzers are created by adding a lesser portion of mineral water or club soda to a glass of wine. The result is a slightly less potent beverage that has less of an inebriating impact along with fewer calories. Jayla Siciliano, the founder of Bon Affair, enjoyed white wine spritzers when attending work parties as a designer. By adding soda water to her wine, Siciliano found that she could enjoy events while still being able to wake up early in the morning. This discovery led to her business concept, as well as an appearance on "Shark Tank."

Siciliano and Bon Affair appeared on season 5, episode 28 of "Shark Tank". The entrepreneur requested a $150,000 investment from the sharks in exchange for a 35% share of the company. As recapped by the Gazette Review, Bon Affair's initial sales figures seem promising, with Siciliano stating that the business earned $11,000 in the first six weeks. However, her company appeared to be in a financial quagmire. The company received a boost from private investors to the tune of $450,000, but a bottling issue resulted in a loss of $100,000. As a result, Siciliano received another $100,000 from her investment team before appearing on the show.

Due to the massive amount of money already invested in Bon Affair, including personal funds from Siciliano, most of the Sharks bail out quickly. Although he fails to make an offer, Kevin O'Leary recommends that Siciliano uses her business prowess to appeal to Costco, which he claims is the biggest seller of wine in the U.S.

Mark Cuban is the lone exception, as he states that he believes in Siciliano and her business. Cuban makes an offer of $150,000 for 35%, and Siciliano quickly accepts. However, the other sharks chide Cuban, jesting that he's about to have a lot of unused inventory sitting around his home.

Despite Cuban's enthusiasm for Siciliano and her version of wine spritzers, the company has unfortunately encountered quite a few roadblocks. While the product is still available for sale, it doesn't appear to have made its way to Costco. In fact, Bon Affair was only available in select states, including Texas, Florida, Maryland, New Hampshire, Arizona, Minnesota, California, South Dakota, and Arkansas as of 2019. Customers can also find it online via Drizly and Total Wine.

As for Siciliano, in 2015 she interviewed with Women Investing in Women where she sang the praises of Mark Cuban, but said that "Shark Tank" is "50% entertainment." Unfortunately, there's not much else that we could find as to the entrepreneur's current business endeavors. Her Linkedin account shows that she seems to have moved on as a consumer services provider in Santa Barbara, California. Siciliano describes the role as helping other entrepreneurs develop, launch, and expand products using her past experiences. Other specialties include assistance with investor pitches, a skill the entrepreneur perfectly displayed on her "Shark Tank" appearance, as well as help with business plans. 

While Bon Affair wasn't the success that Siciliano hoped for, it's clear the business helped her gain a skillset that she still utilizes to this day.