Where Is Jackson's Honest From Shark Tank Today?

Over the years, "Shark Tank" has brought many food brands from obscurity to becoming household names. Whether it's over-the-top milkshakes and tea beverages to a variety of other flavorful offerings, the sharks from the ABC television show have made consumers crave that first bite.

When Jackson's Honest appeared on "Shark Tank" episode 904, the husband and wife founders, Megan and Scott Reamer served not just a tasty, potentially healthier snack but also a backstory moved by a parent's desire to give their son a more fulfilling life. As seen in the brand's YouTube video, Megan shared how anti-inflammatory foods were beneficial for their son, Jackson, who was suffering from a rare medical condition. Without being able to find these products on the shelf, the family created their own sweet potato snack chip fried in coconut oil.

Entering the "Shark Tank," the snack food brand sought $1.25 million for 5% equity. As Shark Tank Recap notes, the $25 million valuation was a little too salty for many sharks even though they liked the snacks' flavors. Guest shark, Rohan Oza, thought the healthier chips would satisfy a craving and made an offer. After some back and forth, a deal was struck for $1.25 million and 15% equity. Today, Jackson's Chips, formerly Jackson's Honest, can be found in stores and online.

For some people, snacks, specifically chips, are one of their crave-able foods and they will find ways to incorporate those foods into a balanced lifestyle. With Jackson's Chips, the snack brand asserts that its use of "better-for-you fats" creates a chip that offers a more satisfying taste and texture. The low and slow-cooked sweet potato chips are believed to offer that balance of snacking enjoyment without a negative connotation.

When Bon Appétit taste-tested the chips in 2017, the overall response was positive. In fact, the outlet stated the chips were "pretty damn good." Although the crunch was bold, the slightly more salty offering seemed to fill a void on the snack shelf — a simply made, flavorful chip that did not pour negative connotations into the snack bowl. A recent search of the brand's Amazon reviews captured the same sentiment. Although some were worried about the per-bag price, the majority of people found the chips tasty.

Looking specifically at sweet potato chips, Jackson's Chips is one of the few offerings on the market. While various review sites give them top billing, there is not a lot of competition, especially for consumers who are looking at a healthy snack niche. Whether it was the "Shark Tank" influence, filling a snack gap, or a crave-able taste, Jackson's Chips has created a brand legacy far beyond its home kitchen beginnings.

Jackson's Chips began as a way for the brand's founders, Megan and Scott Reamer, to give their son, Jackson, a snack that fit his health concerns. Given that the brand begins and ends with Jackson Reamer, that mission offers some strength in times of difficulty. Although their son has since passed, the brand brings a piece of his legacy to their Everyday Superheroes campaign.

The brand's Everyday Superheroes program highlights various kids who are celebrating everyday acts of kindness and who exemplify courage, bravery, and strength. As seen on its social media pages, kids who have overcome struggles and yet kept on smiling have been highlighted. Given the brand's origins, this willingness to share some positivity seems to add to the snacks' overall flavor. Doing good is as important as feeling good. With some consumers looking to support brands that align with their personal beliefs, this additional layer could have more people buying another bag of Jackson's Chips.