Where Is Moberi From Shark Tank Today?
Moberi began in 2011, when founder Ryan Carpenter built his first bike blender. The bike was created used a Schwinn-branded stationary exercise bike, as well as a battery-powered sink. Carpenter could set up on the streets of northwest Portland, selling smoothies to people on-the-go. His pedaling powered the blender attachment, so customers could see exactly how much work went into making their products.
Carpenter developed original smoothie recipes, including Green Vibes (Kale, almond butter, matcha, bananas, dates, and almond milk) and Juice Springsteen (Pitaya, strawberry, pineapple, and apple juice). He also started selling made-to-order açaí bowls. All of his products used fresh fruits that were locally sourced, often purchased from his local farmer's market — which, as he explained on "Shark Tank," he got to by riding his bike.
For the next two years after opening, Carpenter blended smoothies and açaí bowls with his bike-powered blender and a cooler full of fruit by his side. As Carpenter explained on "Shark Tank," customers had the option to ride the bikes themselves to have a hands-on experience with their purchase. After finding success with one brick-and-mortar location, Carpenter knew he wanted to expand the business, so he headed to "Shark Tank" seeking financial assistance.
Can Moberi cycle its way into a deal?
Moberi made its "Shark Tank" debut in Season 5, Episode 17. Founder Ryan Carpenter approached the Sharks seeking a $50,000 investment in exchange for 15% of the company. He brought two bikes to the show and encouraged the Sharks to test them out. Daymond John and Mark Cuban jumped at the opportunity, and both blended their smoothies. All of the Sharks were able to taste test the drinks.
Though the Sharks were entertained by the premise, they were doubtful that the business model would be sustainable. Barbara Corcoran said that it "doesn't make any sense," and she was out. Kevin O'Leary didn't like that each smoothie took more work than just using a standard blender. He consistently questioned Carpenter's ideas and dedication to the business before going out.
Although Robert Herjavec said the idea was "clever," he was unable to see it expanding widely, so he was out. Carpenter tried to appeal to John's love of health food to get an investment. While John said he did enjoy the idea, he saw it as more of a gimmick one might see on an island vacation, so he was out as well. Cuban said he "loved" the business, but was concerned about equipment cost. He told Carpenter that he was "innovative," but he was skeptical about the future of the business, and the final Shark was out. But despite leaving without an investment, Carpenter didn't let his motivation fall.
Growth continued without funding
Although Ryan Carpenter didn't get the investment he was hoping for on "Shark Tank," his company's popularity allowed him to continue expanding the business. Moberi has now expanded to four brick-and-mortar locations in the Portland, Oregon area. The most recent, in Cedar Hills, opened in March 2022.
The company still offers its smoothies and açaí bowls, as well as its new layered superfood bowls, protein bites, and iced matcha lattes. It has also done partnerships with other businesses to create new products. When working with Nico's Ice Cream, the first round of Strawberry Açaí ice cream sold out in only five days.
Although the smoothies no longer appear to be made by bike blenders, customers can be assured that every item is still made-to-order with fresh ingredients. But the company hasn't forgotten its roots — it partnered with BURNCYCLE, a Portland-based cycling fitness center, to offer its products at a pop-up cycling event in January.