Where Is Scratch And Grain Baking Co. From Shark Tank Today?
There are few things better in life than the sweet smell and taste of freshly baked, homemade cookies. Taya Geiger and Leah Tutin knew that all too well, and started their company to promote baking at home. Scratch and Grain Baking Co. had existed for only around four months before being its appearance on "Shark Tank."
Scratch and Grain Baking Co. sold non-GMO and preservative-free baking mixes. The company sold mixes for pumpkin bars, salted caramel cupcakes, honey cornbread, and more. Each ingredient was pre-measured and packaged separately in the boxes, making for easy preparation.
Though Geiger and Tutin had planned for Scratch and Grain to be an online-only business, they took a chance and asked a local grocery store to carry its products. The store bought a supply on the spot, and the duo began pitching sales to other stores. After finding success, they headed to "Shark Tank" to take the business to the next level.
The duo wanted better production methods
Taya Geiger and Leah Tutin took Scratch and Grain Baking Co. to "Shark Tank" in season 6, episode 14. The two sought a $150,000 investment in exchange for one-fifth of the company. The two brought cookie samples for each of the Sharks, which they loved.
Despite loving the cookies, Mark Cuban said he had "no clue" about baking, so he was quickly out. Lori Greiner told Geiger and Tutin that she liked them, but thought the industry was too competitive, so she went out as well. Kevin O'Leary told them they needed to work on getting production costs lower. He was concerned that the company would go out of business, so he went out.
Robert Herjavec told the duo that he admired their dedication to the business. He offered them $150,000 for 40% ownership of the company, but he wanted Barbara Corcoran to go in on the deal since he wasn't super familiar with the category.
However, Corcoran wanted to make her own deal without Herjavec. She wanted the 20% equity, but instead of an investment, she would give the company the $150,000 as a line of credit. Herjavec said he would make his deal without Corcoran, but he still wanted 40%. Despite Herjavec's admiration for the product, Geiger and Tutin partnered with Corcoran.
The company struggled to keep up
Barbara Corcoran caught up with Scratch and Grain Baking Co. in 2015 at the Fancy Food Show, in a video posted to the "Shark Tank" Facebook page. Scratch and Grain had made over $400,000 in sales since the "Shark Tank" appearance. Taya Geiger and Leah Tutin said that appearing on the show had "done miracles" for the business.
In February 2016, Corcoran posted on her own Facebook page that Scratch and Grain's products were being sold in Target stores — and Target even had an exclusive baking mix. As of 2017, business was booming. The company had made over $3 million in sales, with hopes to continue growth. Geiger told Delish that orders were coming in so quickly that the business was struggling to keep up with the demand.
Unfortunately, the success wasn't sustainable. Scratch and Grain had difficulties with cash flow and machinery breaking down. In a video posted to ABC's YouTube channel, the founders met with Corcoran to try to work through the obstacles. Corcoran advised them to find a repairman, and get a loan at the bank. She said she believed in the business, and wanted it to become more profitable. Unfortunately, in August 2021, the business closed for good.