Where Is Snarky Tea From Shark Tank Today?
When it comes to tea, most people envision a relaxing scene involving dainty sips of a hot beverage through a delicate, floral-decorated cup. However, teas come in a variety of flavors and potencies, according to Tea People. With the highest portion of caffeine, black tea packs quite a punch in terms of energy levels. Of course, there's also green tea, which is brimming with essential nutrients, including antioxidants and vitamins. Other varieties of this popular drink include white and oolong teas, which tend to be milder and offer more subtle flavors.
Despite the many benefits it offers, tea is not necessarily everyone's ... cup of tea. For instance, some coffee drinkers look down their noses at the beverage based on the belief that it's not quite potent enough to give them the energy boost they need. Tea flavors can also be intimidating to the uninitiated, while the process of making a quality cup might seem instruction-laden and labor-intensive. For tea enthusiasts, these myths sometimes diverge wildly from the true experience of drinking a beverage that has been enjoyed by people since the era of Confucius, per UK Tea & Infusions. And for one woman, tea presented a lucrative opportunity to become an entrepreneur.
Not your grandmother's cup of Earl Grey
According to PhillyMag, entrepreneur Jenni-Lyn Williams was inspired to develop her own tea brand after being told by a doctor to drink less coffee. Because Williams understood that lots of people held misconceptions about tea, she used specific branding to appeal to women who might not fall into the category of "advanced tea drinkers." The result was a clever tea brand with rather inventive titles for each flavor, including everything from Get Your Sh*t Together to Wake the F**k Up.
Williams and her sardonic products eventually made their way to ABC's "Shark Tank," where she hoped to secure a $150,000 investment in exchange for a 25% share of her company, Snarky Tea. Although the Sharks appeared amused by the product, some of them questioned the marketing approach of the brand. For example, Kevin O'Leary openly pondered whether it was wise to cut out half the market by appealing exclusively to women. Similarly, Guest Shark Bethenny Frankel questioned if the branding didn't counter the real appeal of tea as a soothing beverage.
Despite their misgivings, O'Leary and Frankel joined forces to offer Snarky Tea a deal: $150,000 for 50% of the company. After some deliberation, Williams accepted, and a deal was struck.
A snarky brand becomes a little sweeter
According to the shop all teas page on the company website, Snarky Tea now features a wider product range that appeals to all sorts of tea lovers. While Honey Lemon TLC, Sweet Marzipan, and Aphrodite's Elixir express a softer side, shoppers can still enjoy a heaping glass of Cheer the F**k Up when they're feeling blue. As for social media, Snarky Tea has a strong presence on both Facebook and Twitter, which is a good indication of the viral nature of a cleverly marketed product.
Bethenny Frankel, one of two Sharks who made Snarky Tea's rise to the top possible, has continued to sing the brand's praises via her Twitter page, where she describes Jenni-Lyn Williams' products as "tea with an attitude." Kevin O'Leary also features the company on the investments page of his website, where he proclaims that the products "cut through the noise and deliver results." While those results may vary based on your appreciation of tea, there's no debate that Williams is a deft marketer and an accomplished entrepreneur.
Notably, Snarky Tea's appearance on "Shark Tank" Season 9, Episode 8 didn't mark the first or the last time a beverage entrepreneur tried to hit it big on the ABC series. Other examples of "Shark Tank" beverage products include everything from Super Coffee to Pricklee.