Where Is The Dirty Cookie From Shark Tank Today?
While milk and cookies are an iconic pairing, Shahira Marei wanted to make the experience a little more convenient. In 2017, Marei founded The Dirty Cookie and began producing shot glass-shaped cookies, as well as do-it-yourself decorating kits, per Forbes.
On The Dirty Cookie website, Marei wrote that the company began out of her "desire to turn something small into something meaningful." The cookies are big enough to hold an ounce and a half of liquid and can be filled with milk, liquor, ice cream, frosting, and more.
Marei had several other employees working for her, but production costs had increased (via YouTube). Each cookie shot was handmade by Marei and her team, and they were struggling to make their work profitable. To offset these costs, Marei sought out equipment to speed up production. She found a machine that would do exactly what she needed. However, cost was a huge barrier; the machine cost $400,000. In an attempt to acquire funding to optimize her business, Marei took her food endeavor to "Shark Tank."
The business needed better equipment
In Season 13, Episode 19 of "Shark Tank," The Dirty Cookie founder Shahira Marei met with the Sharks to propose a deal. Marei sought a $500,000 investment in exchange for 5% equity (via YouTube). To sweeten the deal, she brought a variety of samples for all of the Sharks to taste.
Mark Cuban told Marei he thought the business would be difficult to invest in due to the limitations placed on costs, and he was out. Kevin O'Leary dismissed the business, stating it was more of "a hobby." After telling Marei, "I hate your business model," he was also out. Daymond John was discouraged by the business model as well and was out due to the lack of potential profit. Robert Herjavec was also wary of the "unknowns" of the investment.
However, Lori Greiner was inspired by Marei's creativity and abilities to adapt. Greiner sympathized with Marei's story and offered $250,000 as a three-year loan for 8% interest, as well as $250,000 in exchange for 25% equity. However, Herjavec then decided to jump in with an offer, too. He offered Marei the $500,000 in exchange for 30% equity but offered to go down to 15% equity if she hit projected sales of $6 million in 2022. Greiner liked the idea and changed her offer to match the equity idea Herjavec had offered. Marei countered with offering Herjavec 20% equity initially, which he accepted, and the two struck a deal.
The business saw continued growth
After she appeared on "Shark Tank," Shahira Marei's business continued to grow. The Dirty Cookie website is up and running and boasts that its products have been featured on "Today," Forbes, Food Network, and "Good Morning America." It offers themed cookies for Valentine's Day, birthdays, graduations, Easter, and more.
The company has even expanded its offerings. It now sells stuffed cookies in a variety of flavors, including pumpkin cheesecake, strawberry shortcake, and peanut butter and jelly. It offers a Double Chocolate Vegan Gluten Free Cookie Shot for those with dietary restrictions and plans to expand its offerings in the future.
Cookie Shots begin at $35 for a half dozen and can be enjoyed for up to 30 days at room temperature or stored in the freezer and saved for up to three months. The Dirty Cookie currently only ships in the United States, but its website states that the company hopes to expand to Canada and Puerto Rico.