Where Is Brewer's Cow Ice Cream From Shark Tank Today?
Beer and ice cream seems like an unlikely combination, but the pairing served as inspiration for three entrepreneurs who wanted to make their mark on the culinary landscape. According to Connecticut 8 Style, the great minds behind the now-defunct Brewer's Cow were already developing their product well before "Shark Tank" responded to their application to appear on the show. The founders of this beer-infused dessert claim the product had been in development for 10 years prior to their "Shark Tank" appearance as the team tried to establish the proper beer-to-ice-cream ratio.
Brewer's Cow creamy products were made with a few different beers, including Guinness, Samuel Adams, Ten Penny Ale, and local beer brewed within Connecticut. As for the sweet side of the product, fudge and other ingredients were provided by Munson's Chocolates, another local Connecticut business known for its many delicious confections. At some point, Brewer's Cow realized the company needed an investment to reach the next level of success. Per a tweet featured on the business's Twitter profile, the founders were in search of a "strategic investor" back in 2014, which the team hoped to find among the "Shark Tank" hosts. However, despite claims that Brewer's Cow products were universally loved by everyone who sampled them, the brand's "Shark Tank" pitch did not go exactly as planned.
Beer and ice cream: a puzzling flavor pairing
Entrepreneurs Jason Conroy, Larry Blackwell, and Steve Albert visited the "Shark Tank" pitch room to secure funding for Brewer's Cow Ice Cream. Prior to the appearance, Albert had spent a decade testing different flavor combinations to develop a pleasing, beer-infused treat.
During the appearance, the trio requested an investment of $125,000, for which they offered a 15% share in their business. And, of course, the group also handed out samples to the "Shark Tank" hosts.
The hosts appeared to be pleased with their samples. However, they were less impressed by the sales of Brewer's Cow Ice Cream, which only totaled $5,000 after the company's first year in business. The hosts became even more dismayed as Conroy, Blackwell, and Albert failed to provide solid details about a vendor order with Whole Foods. Their inability to communicate sales figures caused many of the Sharks to drop out, including Kevin O'Leary, who christened the team "ice cream bozos." As a result, Brewer's Cow Ice Cream was unsuccessful in securing "Shark Tank" funding, and things seem to have gone south after that.
A sweet idea that failed to gain a foothold
The owners of Brewer's Cow Ice Cream failed to achieve their goals in the wake of their "Shark Tank" appearance. The company's official website is now defunct. And while the business's social media pages are still up, they haven't been updated in some time. For instance, the Facebook page was last updated in 2016, while the business's Twitter account hasn't been updated since 2015. Additionally, a comment on the most recent Facebook post references the "God awful pitch on 'Shark Tank'" and proclaims the product "horrible." Ouch.
As for Steve Albert, the ice cream innovator responsible for Brewer's Cow Ice Cream's boozy flavors, his LinkedIn profile lists his current occupation as a registered respiratory therapist. (He's also still listed as the President/Owner of The Brewer's Cow.)
Here's hoping that Albert and the rest of the team are fulfilled by their current career options and look back on their brief brush with entrepreneurial fame with some level of satisfaction.