Where Is Cereal Killerz From Shark Tank Today?

While some companies choose to dive into the opportunity that "Shark Tank" offers, the long-term result is not always the same. Capturing the buzz before the idea melts into a memory is key. With Cereal Killerz, the sweet restaurant concept continues to have swirling success.

Although their appearance on "Shark Tank" was not on "Friday the 13th," Christopher and Jessica Burns from Cereal Killerz were ready to slice and dice their way to a deal. Dressed to impress on the ABC show, season 12 episode 3, Nevada's first and only cereal bar hoped that the Sharks would not fear the opportunity presented to them. As Shark Tank Blog notes, the owners asked for $125,000 for 10% equity in the business. While the Sharks appreciated the concept, all the investors had issues with the restaurant as a whole. From conflicts of interest to lack of a proprietary concept, the pitch was not fully blended for the investors. 

Although Cereal Killerz offered nostalgia and sweetness, that pitch of "every day is a Saturday" needed a little more time to manifest itself. Cereal Killerz missed out on a "Shark Tank" deal, but, like every good plot twist, a sequel was on the horizon for this Nevada-based restaurant concept.

Cereal has become more than just a snack to curb hunger. Whether people remember enjoying spoonful after spoonful while watching Saturday morning cartoons or recall the smiling faces of cereal characters on the boxes, the simple, classic food often creates a warm, comforting feeling, which is part of the sentiment behind Cereal Killerz. As Christopher and Jessica Burns told Eater Las Vegas, the 100 varieties of cereal and 40 topping options ensure that no one ever gets bored with what's on the spoon.

Today, Cereal Killerz has four locations in Nevada and Arizona, including a restaurant in the Planet Hollywood Miracle Mile Shops. Currently, the brand offers 100 kinds of cereal from around the world. The company encourages guests to let their imagination run free, and they can create over-the-top shakes, bowls, and other sweet treats. As seen on the brand's Instagram page, some people take the Cereal Challenge, which is 130 different kinds of cereal in one bowl and needs to be eaten in one hour. Even though that spoonful might be extreme, it does show the passion that people have for cereal, which has helped catapult the brand's success over the years. Although Cereal Killerz did not get a "Shark Tank" deal, it has churned out a successful business and continues to grow via franchising options.

While some people might dream about the ultimate sweet cereal combination, Cereal Killerz looks beyond the bowl for some of its most creative offerings. Back in 2019, Christopher Burns, one of the brand's founders, told the Los Angeles Times that the Nevada-based concept was about letting guests use their imagination one bowl at a time. Whether it is letting people do what their parents would never allow or just indulging in a fun treat, the concept found an audience and continues to satisfy people.

While cereal is often at the base of the treats, the Los Angeles Times highlighted a special LeBron James Taco, in honor of the basketball player's love of Fruity Pebbles. Although it's unclear whether James ever ate this dessert taco, the concept combines what makes this concept a hit. Whether it is a love of basketball, cereal, or just dessert, anything is possible, and everyone is willing to say yes to the possibility. In the hospitality industry, giving guests what they want how they want it can be a recipe for sweet success.