Where Is Ice Age Meals From Shark Tank Today?
The paleo diet follows a few strict guidelines regarding what its followers can and can't eat, according to Mayo Clinic. Fruits, vegetables, fish, lean meats, and eggs are allowed, but it restricts the intake of grains, legumes, and dairy.
Chef Nick Massie began a paleo blog in 2012, according to the Ice Age Meals website. Due to the lack of readily available paleo-friendly frozen meals in grocery stores, Massie was inspired to start his own company to fill that void. In 2015, he launched Ice Age Meals (via Ice Age Culinary). He develops the recipes first as home-cooked family-friendly meals, then passes the food information along to his team to make adjustments for big batch distribution. The meals are frozen, reheated, and tested for quality control.
Despite the success he'd already seen on his own, Massie knew he wanted to expand. In order to obtain more funding to further the development of his company, Massie approached the investors of "Shark Tank" for some help.
The Sharks were unimpressed with his presentation
In "Shark Tank" Season 8, Episode 2, Ice Age Meals founder Nick Massie sought a $1 million investment in exchange for a 10% stake in his company. He presented the Sharks with a poem and chalkboard demonstration that he created, presenting his lineup of frozen meals for those following the paleo diet.
Massie also presented the company as "a billion-dollar business," insisting that he modeled his own company after Amy's Organics — which specializes in frozen vegetarian ready-to-eat foods (via ABC on YouTube). Though Massie stated that he hoped to expand his paleo business into grocery stores, he had not yet achieved that goal. However, when pressed for more details regarding his company's value, Massie hesitated and struggled to find the exact words necessary to convince the Sharks.
None of the Sharks were willing to take the risk, and ultimately, Massie walked away without an investment. Despite the lack of interest from the investors, Massie wasn't ready to give up on his business, and he continued making and selling his products after the show.
Massie pursued his business on his own
Despite the lack of interest from the Sharks, Nick Massie pushed forward with running his business. Unfortunately, Ice Age Meals hit a rough patch in 2022. In October, Massie shared on his blog that his business' 2021 taxes showed a loss of nearly $500,000. Additionally, he told customers that the company's staff was informed that the kitchen would be closing as of November 11, 2022.
However, Massie subsequently shared another blog post asking the company's fans for help bouncing back from the losses, and it apparently worked! On January 1, 2023, Massie shared yet another blog post, detailing his plans for the business moving forward. While he plans to continue shipping paleo frozen foods to Ice Age Meals customers in the United States, he will also begin offering virtual cooking classes through Ice Age Culinary.
His 21-Day Culinary Challenge will teach you how to make 21 paleo-friendly recipes in 21 minutes or less. If you want to take part in the challenge, you can sign up on the Ice Age Culinary website. If you'd prefer to taste-test Massie's food before learning to cook it, you can still order a variety of meals through Ice Age Meals.