Where Is Coffee Joulies From Shark Tank Today?

There are two types of people in this world: Those who accept the fact that they will occasionally burn their tongue on a hot cup of coffee with a faulty lid from the deli, and those who go to great lengths in order to make their morning brew is as pleasant and burn-free as possible. A random member of the latter camp probably owns at least one Hydro Flask, a handmade mug sleeve, and other such temperature-control accessories. After all, having the right accessories is one way to upgrade your morning coffee. 

Anyone who loves coffee accessories would be the target audience for Coffee Joulies, a company founded by Dave Petrillo and Dave Jackson, which appeared on the fourth season of "Shark Tank." The Joulies in question use phase change material (any substance that provides heat while maintaining a consistent temperature) to keep the coffee — or any liquid — just cool enough to drink but hot enough to enjoy. Fittingly, the Coffee Joulies are shaped like a coffee bean encased in a shiny stainless steel shell. They absorb excess heat in coffee, then slowly release that heat back into the cup for a Goldilocks-approved drinking experience that can be nursed for up to five hours.

Bred from a Kickstarter campaign that raised over $306,000 in just over a month, Jackson and Petrillo came to the tank hoping a shark would invest $150,000 in exchange for 5% equity. Here's what happened during and after the episode.

On "Shark Tank" Season 4, Episode 13, Coffee Joulies founders David Jackson and David Petrillo gave a pretty convincing pitch. As the sharks sipped their not-too-hot, not-too-cold coffee, the founders told them that they had cleared $575,000 in the past year, bringing in about $50,000 in profit. They boasted forthcoming contracts with retailers like Bed Bath & Beyond and OfficeMax, projecting future sales of $1 million.

Although Daymond John initially dipped out, all of the other sharks were immediately interested in the proposal. In fact, Kevin O'Leary, Lori Greiner, and Robert Herjavec all quickly decided that they needed a piece of the pie, so they proposed a cooperative deal between themselves and the entrepreneurs. In response, Mark Cuban swung his own offer ($250,000 in return for 12% equity), and once John saw the enthusiasm of his fellow sharks, it wasn't long before he joined the cooperative deal.

In the end, the founders went in hot with the biggest deal, shaking hands with O'Leary, Greiner, Herjavec, and John. According to the terms of the deal shown in the episode, Jackson and Petrillo would get $150,000 in return for $6 from every retail order and $3 from every wholesale order until the investment is recouped. After that, the Sharks would only receive $1 from every order.

Unfortunately, despite the success on "Shark Tank," Coffee Joulies doesn't appear to still be in business. The company's website has been taken down, as has its Facebook page. Its X (formerly Twitter) page is still up, but the last post is from October of 2015 when the team posted an article unrelated to their product. The last post about Coffee Joulies, specifically, was back in March of 2014 when the team posted an article that named their product in a list of items that every coffee addict needs. Further, the Coffee Joulies Amazon page no longer exists and, when you try to search the product directly, only other products come up — no Coffee Joulies in sight. 

One of the founders, Dave Petrillo, gave an interview in January 2023 with Growth Hacker TV about how to raise money on Kickstarter — using his experience with Coffee Joulies. However, even though Petrillo describes the product and what it does, he doesn't discuss whether or not Coffee Joulies is still in business. All that taken into consideration, all signs point to the company being over. Cheers to Coffee Joulies, gone but not forgotten.