Crunchy Mint M&M's Win 2018 'Flavor Vote' Campaign
After a ton of tasting and debating, it's been decided. Crunchy Mint M&M's will officially join the M&M's line-up and be sold at U.S. stores for the next year and a half. The crunchy breath-freshening flavor beat out Crunchy Espresso and Crunchy Raspberry during the "Flavor Vote" campaign, which allowed fans to decide which of the three temporary flavors would stay on shelves.
"Our fans have spoken and once again played an influential role in choosing the next flavor of M&M's," Allison Miazga-Bedrick, brand director for M&M's, said in a press release. "We love providing our fans with opportunities to have their voices heard, and we look forward to finding more ways to do so in the future."
The candy brand announced the winner on their Twitter: "Now introducing... the Flavor Vote 2018 winner, CRUNCHY MINT! Get yours now. #FlavorVote2018 #CrunchyMint"
Now introducing... the Flavor Vote 2018 winner, CRUNCHY MINT! Get yours now. #FlavorVote2018 #CrunchyMint pic.twitter.com/FNOD3ozGAT
— M&M'S® Brand (@mmschocolate) August 1, 2018
The mint-flavored M&M, which has a center of dark chocolate and cocoa rice crisp, can be found nationwide in "Share Size" and "Sharing Size Stand Up Pouch" packages if your minty, crispy M&M craving is super strong.
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