Chipotle May Raise Menu Prices In 2014
Beware Chipotle lovers, there may be an across-the-board price increase in 2014, according to Reuters.
Chipotle founder and CEO Steve Ells announced during an investor conference call that next year menu prices may increase anywhere from 3 percent to 5 percent. The reason for this is because they have to keep up with the price increase of California avocados and salsa. In addition, non-GMO meats, cooking oil, and tortillas can be costly.
Why are people so in love with the fast-food Mexican grill? Their menu offers burritos, burrito bowls, crispy tacos, soft tacos, salads, chips and guac, and a kid's menu where you can customize your toppings. Chipotle caters to carnivores, vegetarians, and those looking to eat light. The prices vary depending on how many toppings you wish to have.
Its popularity is increasing, with a profit increase of 15 percent in the past year. Executives thank the animated film and arcade-style game on Facebook, Twitter, and YouTube for this.