The Most Famous Food And Drink Slogans Of All Time

Word of mouth can only take a great food or drink product so far in terms of success, and sometimes they need a little extra push to infiltrate the public's consciousness to open their wallets and hearts. One of the greatest aspects and lasting impacts of advertising, whether in print, radio, or TV, is through a catchy slogan. A simple phrase, or even a complex one, can turn a company or brand's fortunes skyward. Some such slogans are still very fresh in our minds, while others may hail from a bygone era, and remain on the tips of our tongues till this day. While there are thousands of classic slogans in the world of food and drink products, The Daily Meal has narrowed it down to the 50 most iconic and famous of the lot.

These fabulous 50 food and drink slogans have run the table from coffee to candy, chips, cereal, beer, to the fastest of fast food joints, and have been conjured up by gifted ad agencies, musicians, and perhaps in one case, a president of the United States. Not to play favorites, they are listed below in alphabetical order, as they are all equally awesome.

After Dunkin' decided to not to bring back the slogan "bring yourself back," revved things up in 2006 with a longer-lasting one — "American runs on Dunkin'." It was created by agency Hill Holliday, whose Senior Vice President and Group Account Director Jeff Bonasia said in a press release, "speaks to the role Dunkin' Donuts plays in people's lives, fueling them physically and emotionally, whether they're at work or at play." The busy ads once featured music by They Might Be Giants, and are punctuated with a now very familiar four-square infographic spelling out the four-word phrase. Thanks to customers' fond relationship with the slogan's "first-name basis" of the chain, it helped ease the transition when the company dropped "Donuts" from its moniker for good in 2018.

In 1963, under the direction of Young & Rubicam's Stephen Frankfurt, Lay's Potato Chips laid out one of the greatest dares in advertising: "Betcha can't just eat one." Soon after, the ad wizards made an inspired hire when they enlisted former Cowardly Lion actor Bert Lahr for print and TV ads. Lahr dressed up and played a cast of characters that couldn't resist the chips, including George Washington, Julius Caesar, Christopher Columbus, and the Devil. In the 90s, hockey legend Mark Messier scored ad goals with the same message, and in 2024, returned for more in Canada with the slightly tweaked, "Betcha can't pick just one" flavor campaign.

Looking for a way to make customers choose Jif peanut butter over rivals Peter Pan and Skippy, Grey Advertising leaned on the axiom that mother knows best. Based on mothers being picky about fresh produce while grocery shopping, the idea is they'd treat picking out a jar of peanut butter just the same. Grey's Bernie Kahn came up with the slogan "Choosy moms choose Jif" on a plane ride, and Procter & Gamble flew with that initial campaign from 1966 until the mid-80s, before being replaced by "taste the Jifference." That didn't last long, as mom's message proved to be a winning one, and returned as the slogan by the end of the decade. In 2016, it seems Jif chose to silence the mothers again by removing mention of them from its website.

Doublemint started gumming up the works in 1914, and by the end of the 1930s, Wrigley's and agency Arthur Meyerhoff & Company employed the imagery of twins in its ads. In 1959, Jayne and Joan Knoerzer, under the name The Boyd Twins, became the first set of Doublemint twins to appear for the radio and TV ads. They pushed the new message of "double your pleasure, double your fun with double good, double good, Doublemint gum," which was credited to Richard Robinson Cunliffe and Myron Edward Chon. Plenty more twins would smile at that slogan in the decades to come, but in 2008, Chris Brown rolled solo with the hit song "Forever," which doubled as an ad for Doublemint.

When Foster's was trying to convince British drinkers to take a swig of its beer in the 80s, Cherry Hedger Seymour's Rowan Dean imported future "Crocodile Dundee" star Paul Hogan for a series of self-deprecated ads that posited it as "The Australian for lager." A similar approach for the U.S. market began in 1994 by Angotti, Thomas, and Hedge, who introduced hilarious down-under language lessons through its "How to speak Australian" campaign, which always closed with "Foster's — Australian for beer." These ads proved to be no laughing matter, as Foster's experienced widespread recognition and growth for the rest of the decade, with even Homer Simpson seeking one of its giant cans.

In 1957, J. Walter Thompson's Donald Gilles encouraged candy eaters to stop working and "have a break... have a Kit Kat." In 1986, DDB Needham were ready to roll with a new campaign sung by Dr. John, but copywriter Ken Shuldman tapped composer Michael A. Levine to help create a "throwaway" second option, which ended up being the jingle Kit Kat went with. "Gimme a break, gimme a break, break me off a piece of that Kit Kat bar" became an earworm song, and later stumped Andy Bernard on a classic 2007 episode of "The Office." After Chance the Rapper name-dropped the slogan in his 2013 song "NaNa," the brand tapped him three years later to sing it in an ad campaign. Levine told Great Big Story, "Over the years, as it's become a part of the American subconscious, I'm proud to have contributed to that."

One of Coffeemaker Joel Cheek's first customers was Nashville's Maxwell House Hotel, whose name was borrowed to give his blend its signature branding in 1886. The company's legend long went that President Theodore Roosevelt had a cup of Maxwell's coffee in 1907, and when asked for a second cup, he said "Delighted! It's good to the last drop" (via a Maxwell ad in The Los Angeles Times). That slogan was first used by 1910 and used in print ads by 1915, and the shoe has yet to drop on its use by Maxwell House. In 1959, the tagline served as the encore for the memorable "Perking Pot" jingle, which was composed by Eric Siday for Ogilvy, Benson & Mather.

In 1993, a Michael Bay-directed ad featured an Alexander Hamilton expert (that wasn't Lin Manuel Miranda) unable to express himself because his mouth was full, which begged a simple solution through a rhetorical question — "got milk?" That term was originally coined by adman Jeff Goodby as the name of a brainstorming meeting for a new campaign for the California Milk Processor Board, and two years later, was literally on the mouths of some of the world's most famous citizens in print ads. Luminaries that run the gamut from Taylor Swift to Muhammad Ali, Ronald McDonald, Batman, and even Cookie Monster have all lent their upper lips to be adorned with milk mustaches to support the cause.

In 1974, Burger King spelled out to eaters what it could do that the true king of burgers, McDonald's, couldn't do — "Have it your way." BBDO's Richard Mercer came up with the words, and Dennis Berger provided the music, and it proved to be such a winning and freeing message that customers started to demand more customization in their orders over at the Golden Arches. Burger King tried out other slogans thereafter, but none seemed to capture that same magic. In 2022, it re-embraced it, with Burger King North America President Tom Curtis telling QSR, "It embodies our purpose, embraces individuality, and elevates Have It Your Way — something our brand has always been known for beyond pure product customization."

When Tim Clark's enjoyment of a healthy cereal shocked his sisters, his father Dave used this moment as the nucleus for a new campaign to sell Life cereal. The initial ad, flushed out by co-writer Edie Stevenson and art director Bob Gage from Doyle Dane Bernbach, starred three actual brothers, with the youngest being the pickiest of eaters. When the latter digs into a bowl of Life, the surprise spurns an elder sibling to say, "Hey likes it! Hey, Mikey!" The Clio-winning ad ran from 1972-1986, and when Mikey actor John Gilchrist turned 18, starred in an updated version, showing that he still liked Life. The original ad was repurposed in 1996, thanks to George Lucas' ILM, to show that Mikey doesn't like everything, including Snapple's orangeade.

The Minnesota Valley Canning Co. got an outsized personality when it started selling a larger variety of peas called "green giant," added a mascot of the same name in 1925, and by 1950 even renamed the company as such. Adman Leo Burnett later softened the Green Giant's image by making him a "jolly" soul, writer Bob Noel gave him the Santa-like dialog of "ho, ho, ho," and singer Len Dresslar gave him a deep voice in ads by 1959. Even in his final days, Dresslar would entertain others with his signature baritone phrase. The slogan also inspired a 1964 song by The Kingsmen called "The Jolly Green Giant," and in 2022, internet wunderkind "Corn kid" partnered with the company and gave the giant a break by delivering the phrase himself.

Owls have long been known to be wise creatures, and that's why it seemed natural that they would know the answer to the eternal question first conjured up in 1968 by ad agency Doner: "How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?" Mr. Owl couldn't get past three licks without biting, but that hasn't stopped suckers everywhere from trying to find out. Amateurs and even university students have succeeded with varying results. Tootsie's own response to these attempts takes a page out of its own original campaign, "it is clear that the world may never know how." However, if you do accomplish this feat, Tootsie has provided an award you can print out at home and fill in the details yourself.

Chocolate lovers and cereal eaters finally got their Venn diagram intersection when Cocoa Puffs' were introduced in 1958. In order to drum up more sales, Dancer/Fitzgerald/Sample writer Gene Cleaves had Sonny the Cuckoo Bird fly in as the mascot, which was designed by art director Bill Tollis, and voiced by Chuck McCann. McCann nuttily sprayed the catchphrase "I'm cuckoo for Cocoa Puffs" in ads starting in 1963, and later was rapped about by artists like Nice & Smooth, Pete Rock & CL Smooth, 50 Cent, and Doja Cat. Those words were used in not the most positive ways in filmed entertainments like "Reality Bites," "The Big Bang Theory," Shameless, and "Ted Lasso."

The list of memorable McDonald's slogans could fill its own article, but sometimes the simplest of messages is the one that rings truest. The "I'm lovin' it" campaign, which launched in 2003, was a landmark for the Golden Arches. It was the first global campaign to originate outside of the United States, thanks to German agency Heye & Partner's suggestion of "ich liebe es." The unifying marketing message, with jingle lyrics by Mona Davis and "ba da ba ba ba"-ing by Justin Timberlake, was carried by over 100 countries. It proved to be so effective that it ended up lasting longer than any other McSlogan that came before it, with the likes of Destiny's Child, J. Balvin, and actor Brian Cox expressing their own admiration.

Colonel Harlan Sanders' had the fried chicken recipe, but Pete Harman made Kentucky Fried Chicken a reality, and the Colonel the literal face of it. And thanks to Pete's franchisee brother Dave's curious product placement of eating it during a news broadcast, one of the most famous food slogans ever was born out of it in 1952. A dismayed viewer called the station to complain, to which manager Ken Harbough replied, "'Well, it's finger lickin' good!" (via Deseret News). The Colonel's 1974 autobiography was even titled "Life as I Have Known it Has Been Finger Lickin' Good." During the COVID-19 pandemic, for the sake of sanitary reasons, KFC dropped the slogan. Now that things are more back to normal, it's all (finger lickin') good, again.

The origin of Eggo waffles began in 1935, but things took a more possessive approach in 1972 when Kellogg's agency Leo Burnett created a rhyming contraction word out of "let go" to precede Eggo in a slogan. From the get-go, ads featured families getting rather possessive, playing a literal tug of war over these rounded frozen waffles, showing that sometimes sharing is not caring. Even "That 70s Show" showed some throwback love for it, when Red replied to son Eric's utterance of the slogan with, "L'eggo my foot in your #%+." Others who have given time to the rhyme include The Beastie Boys, Tyler the Creator, Lil Wayne, Futurama, and "The Super Mario Bros Movie."

Not many people loved Chicken On The Run, so in 1972, Al Copeland changed up the recipe, and the name which eventually became Popeyes Famous Fried Chicken. Things went well with the switch-up that within two years, VP of Marketing and Advertising Lamar Berry made the phrase "love that (sometimes pronounced and colloquially spelled as "dat") chicken from Popeyes" an anthem for the newbie chain. Early ads starred the Sailor Man cartoon character and his main squeeze Olive Oyl, who sang the praises with those words. Later, famed New Orleans musician Dr. John had the honors, followed by legend Fats Domino. In 2003, for his long services tenured, Domino was awarded free Popeyes for life. His response (via GlobalNewswire) was "I just love that chicken."

Guinness dates back to 1759, but its eternal status in popular culture began in 1927 when the British agency S.H. Benson started brewing up iconic ad campaigns for the company. With the pleasing art of John Gilroy, and the words of copywriters Ronald Barton and Robert Bevan, posters sporting phrases like "Guinness is good for you," "Guinness is strength," and "My goodness, my Guinness" caught the eye, and watered the mouth. Perhaps the most memorable of them all was "Lovely day for a Guinness," which was usually paired up with members of the animal kingdom on posters, who also approved of the beer. That latter slogan is still working the calendar magic today, including a clever 2022 ad where a group of Guinness drinkers keeps dodging bad weather so the day remains lovely.

The phrased selling point of a chocolate candy that melts "in your mouth," but "not in the hand" dates back to the early 20th century, but didn't get applied to M&Ms until at least 1944, when it was a WWII ration for soldiers. The slogan's use was ramped up starting in 1954, under the guidance of Ted Bates and Co.'s Rosser Reeves. The original TV ad demonstrated the tagline in action as being a mess-free alternative to all the other chocolates on the market. In 2017, M&Ms took to Twitter (now known as X) to answer the hashtag #My4WordObituary with simply "Melts in your mouth."

Campbell's went bowling with soup by 1895, and when the company started airing ads on radio in 1931, penned by agency Ward Wheelock Co, listeners were being told it was "M'm! M'm Good!." It would take over a decade for that slogan to make its way into print, and it wasn't until the early 1950s that the yummy message was finally paired up with the long-running imagery of those adorable Campbell's kids in TV ads. The slogan was turned into a song by The Modernaires in 1948, and later a compilation album of the same name was released by Columbia Records. In 2001, second grader Teri Lauren Crouch won a Campbell's contest, which added this second verse to the jingle: "Quick to heat! Great to eat! That's why Campbell's soups are such a treat."

In 1988, Taco Bell put a whole new spin on the phrase "make a run for the border" with the launch of a series of stuntacular-filled TV ads. The campaign was headed by Tracy-Locke, whose Senior Vice President/Executive Creative Director, Jim Walker told the Los Angeles Times, "capture the excitement of a visit to Taco Bell rather than other fast-food places." Later, things took a more musical turn on the way to the border, with Johnny Cash, Little Richard, and Willie Nelson busking for the brand. In 1993, Taco Bell and the slogan were mired in a litigation versus an immigrant board game called "Run For The Border," and changed up its message to "Cross the border."

Mentos has been keeping things fresh for Dutch confectioners van Melle since 1932. The candy seemingly was on everyone's minds starting in 1991, when a series of problematic ads all ended with the resolution of popping "Mentos, the freshmaker" into one's mouth. The both beloved and maligned series of ads was concocted by German agency Pahnke & Partners, to which founder Otto Pahnke told the Financial Review, "Some people might say the ads are corny and unbelievable, but consumers respond. They buy the product." The campaign has been further immortalized in the films "Clueless" and "The 40-Year-Old Virgin," in the magnificently mocking music video "Big Me" by The Foo Fighters, and in an excellent meme re-purposing Jan Claude Van Damme's "Bloodsport" [please watch].

According to Brooke Harrington (via The Society Pages), after being dismayed at the absence of "my bologna" brand Oscar Mayer in the family fridge, her mother, who was an art director at J. Walter Thompson, nicked the idea for the company's new campaign. That possessive idea was turned into a jingle by Mike Williams, and then into a catchy 1974 TV ad starring the cherubic 4-year-old Andy Lambros who sang, "My Bologna has a first name, It's O-S-C-A-R. My bologna has a second name, It's M-A-Y-E-R." Selling with spelling had never been so fun, and Homer Simpson and The Muppets have agreed with that sentiment.

Yellow and scrappy perfectly describes cartoon brat Bart Simpson, and perhaps the candy bar he became the spokesperson for during the second year of "The Simpsons." In 1990, when the account fell into the hands of Jordan, McGrath, Case & Taylor, the closing slogan Bart proclaims, "nobody better lay a finger on my Butterfinger" was added to the fun. Three years later, someone finally did lay a hand on Bart's Butterfinger, and a contest was held to help find out who did it. Belated spoiler alert, it was Krusty the Clown. The partnership between the candy and cartoon ended in 2001, but they reunited to reiterate Bart's warning a dozen years later.

Before Brad Pitt was Brad Pitt, he was appearing, shirtless, in a Pringles ad that warned eaters that "once you pop [the chips' canister and lid], you can't stop [eating them]. That implied threat, first used in 1990, was co-created by agencies Zambrelli and Wells Rich Greene, and would go on to feature Yankee great Yogi Berra, and immerse itself in hip-hop culture and music. The slogan has been uttered by Nicki Minaj, and Kate McKinnon in "Ghostbusters," and was later rejiggered to finish as "the fun don't stop." In 2022, after three decades of pop, Pringles stopped the campaign, and moved on to "Mind Popping!"

Dijon mustard makers Maurice Grey and Auguste Poupon teamed up in 1866 to produce a mustard made with white wine, bearing both their last names. It made its American debut in 1946 but started to stand apart from the yellow and brown mustards in 1979 thanks to an ad campaign conceived by Marschalk copywriter Larry Elegant and art director Stephen Kaplan. Thoughts of "Citizen Kane" led to a scene where a mustardless passenger in the back Rolls Royce asks the rear passenger in another Rolls, "Pardon me, would you have any Grey Poupon?," to which they respond, "but of course," before handing this "finer" thing in life over. Kaplan attributed the campaign's success to The One Club, saying: "We took a very haughty situation and made it accessible through a little sophisticated humor."

When Cliff Freeman opened his agency in 1987, one of his first two clients was the Detroit-based Little Caesars pizza chain. Freeman not only came up with the doubly delicious "Pizza! Pizza" anthem that the toga-sporting mascot said, but he also lent his voice to him in the ads. While many auditioned for the role, Little Caesars owner Mike Illitch said, "No one else I heard sounds so much like Little Caesar" (via The One Club). Apparently eaters liked the sound of it as the chain's stores and sales doubled! doubled! for a period. Freeman, who was also involved in "Where's the beef?" and "sometimes you feel like a nut..." campaigns, told the New York Times, that his work with Little Caesar's is "probably the thing I'll be most proud of in my career.”

Pork had long been playing second fiddle to chicken as a meat alternative to beef, and slogans such as "America's leaning on pork," and "Pork — what a good idea" ended up as not such great ideas. In 1986, the National Pork Producers Council got a better one thanks to agency Bozell, Jacobs, Kenyon & Eckhardt — "Pork. The other white meat," which started airing a year later. It did the trick as the consumption of pork steadily rose from that point on. The trademark sale of the tagline to the National Pork Board struck a nerve and a lawsuit from The Humane Society of the United States, who questioned the transaction's valuation, but it has not slowed its use, even to this day.

Rice-A-Roni did indeed get its start in the Bay Area, and in 1962, thanks to McCann-Erickson's Charles Foll, got both an unforgettable tagline and boosted tourism as "The San Francisco treat." The jingle borrowed the music from the 1923 song "Barney Google," (listen at NPR) and played up the imagery of trolley cars, complete with dinging bells. In 1987, Rice-A-Roni left its slogan behind in San Francisco. Sandy Posa, vice president of product management at Golden Grain told the LA Times, "It's just that the ad became so familiar that people stopped listening to it." After a couple of hiatuses, Rice-A-Roni is proudly still celebrating its Golden Gate city roots and catchy classic slogan.

In 1954, Trix broke the mold by introducing fruit flavoring to cereal. Five years later, Dancer Fitzgerald Sample art director Joe Harris was tasked to come up with a character to hawk it, and over a weekend not only drummed up the yearning rabbit who longs for just one bite, but also the slogan "Trix are for kids." In the TV ads, the kids taunted the "Silly rabbit," and withheld the cereal from him time and time again, much to the dismay of Carlton from "Fresh Prince of Bel-Air." The line has also made for serious dialog in both "Kill Bill," and "Ted 2," where Liam Neeson was wondering if you had to legally be an actual kid in order to eat them.

Ye old candy bar Mounds was erected in 1920, and its nutty buddy Almond Joy didn't join the fun until 1946. In 1977, the two candy bars were forever linked together in song, when the choosy slogan "sometimes you feel like a nut, sometimes you don't, Almond Joy's got nuts, Mounds don't" first came into play. Stan Becker of Saatchi & Saatchi came up with that line, and Joey Levine and Leon Carr have both been credited for turning it into the catchy jingle that had kids of the 80s recognizing it more than Mother Goose rhymes.

It's hard to think of anyone else other than wrestling star Randy "The Macho Man" Savage yelling the line "Snap into a Slim Jim." He actually wasn't even the first to do so for the portable snack option that has been around since the 1940s, as he replaced fellow employee Ultimate Warrior in the job. Savage told The Tennessean in 1995, "I never imagined doing the Slim Jim ads would bring so much recognition. A lot of people know that before they know I'm a wrestler." The slogan was originally dreamed up around 1988/89 by Tom Leland of North Castle Partners, focusing on the sounds eaters enjoy when the stick's casing breaks. Even though Savage passed away in 2011, the slogan lives on, and in 2019, his pitchman legacy with the brand was immortalized with a limited edition action figure made by Mattel.

Rice Krispies started making quite the racket in cereal bowls in 1928. A year later, Kellogg's seized on that fact in its advertising, billing it "the singing food" that "sing a song of crispness! Snap! Crackle! Pop!" (via The Santa Fe New Mexican). In 1933, artist Vernon Grant got rather animated after hearing a Rice Krispies radio ad and created cartoon manifestations of those three signature sounds. The trio of gnomes first graced a box in nine years later, hit the TV screen in 1955, and haven't been separated from the cereal ever since, spawning endless smiley merchandise and even dropping a single called "Vibin'" in 2020.

Meister Brau Lite was one of the first diet beers introduced in the 1960s. When Miller Brewing Company got its hands on the beer through bankruptcy, it tweaked the formula, re-branded it Miller Lite, and rolled out the perfect tagline along with it in 1975, "tastes great, less filling." William Backer had convinced people to "buy the world a Coke," and he and partner Carl Spielvogel worked similar magic with that slogan in a slew of TV ads featuring the likes of Firebrands Yankees owner George Steinbrenner and manager Billy Martin, the bursting and bubbly John Madden, and the incredibly self-deprecating ones starring Bob Uecker. Backer & Spielvogel later helped to make "its Miller time" a unit of drinking measure.

Skittles has always made a rainbow connection. It all started in 1984 when the vibrant bite-size candies were advertised with the tagline "taste a rainbow of flavors." Nine years later, with assistance from ad agency D'Arcy Masius Benton & Bowles, the slogan was sharply refined to "taste the rainbow," with irrelevant TV ads to match. In 2004, the "rainbow" message was still going strong, but the new agency TBWA/Chiat/Day gave it a bit of a twist with the new ”experience the rainbow" campaign. The colorful slogan has received free advertising thanks to the lip service of Iggy Azalea, Lil Xan, and Migos, and making splashes on "Jackass Forever," "White Lotus," and "Glee."

For 21 years, the fictional Mrs. Olson was serving up sales as the spokeswoman for Folgers coffee in a series of TV ads. After that campaign felt lukewarm, brand owner Procter & Gamble and the ad agency Cunningham & Walsh gambled on the slogan "the best part of waking up is Folgers in your cup." In 1984, Composer Leslie Pearl's slow warming-up take on the slogan started percolating and turned into one of the longest-running jingles in TV history. Renditions of the earworm tune have been belted out by Aretha Franklin, Randy Travis, Bonnie Tyler, Kiss' Paul Stanley, Rockapella, and even unofficial takes by Jack White, and Christina Aguilera doing it as the voice of Cher.

Wheaties first stepped up to the plate as Washburn's Whole Wheat Flakes in 1921, and by at least 1927, it was known as a "breakfast champion." Six years later, that sentence was tweaked by ad man Knox Reeves to "breakfast of champions," and its association with sports was cemented when that slogan graced a billboard at Minneapolis Millers games at Nicollet Park. Lou Gehrig was the first athlete to appear on the back of the box in 1934, and it would take 24 years for one to appear on the front side when Olympian Bob Richards earned that honor. The phrase was given new meaning when co-opted by Kurt Vonnget for the title of a 1973 novel, and later as a term for drinking alcohol way too early in the day.

JELL-O dates back to 1897, and not long after started living up to its own self-billing as "America's favorite dessert." In 1926, the brand hired Young & Rubicam to handle advertising, and 38 years later found extra room in customers' bellies with the phrase "There's always room for Jell-O." While the dessert has lost a little bit of its luster ever since, the slogan has been played for laughs on "Friends," and the sequels to "Ghosbusters" and Weekend at Bernie's. MLB pitcher Larry Andersen even followed the advice when buying an extra amount of JELL-O boxes to play a prank on his manager by filling his hotel room's toilet with the colorful product.

When Kellogg's debuted its new Sugar Frosted Flakes in 1962, it and ad agency Leo Burnett knew right off the bat they had a "gr-r-reat" product that customers would love, even saying so in print ads with paws. That message got even clearer in the TV ads, where Thurl Ravenscroft breathed life into the mascot Tony the Tiger. He later recalled to Hogan's Alley, "We've got to explode to make the cereal come off the shelf. So, I messed around and finally came up with 'They're Grrr-eat!'" Ravenscroft would bellow that tagline for five decades, and even beyond his passing, it still remains the siren call for a bowl of Frosted Flakes. In 2023, Kellogg's and Leo Burnett revived it, but for modern times, in the form of GIFs and memes.

When General Mills launched Lucky Charms in 1964, agency Dancer-Fitzgerald-Sample helped to get things rather animated with the cereal, springing Lucky the Leprechaun for print ads and TV commercials made by Playhouse Pictures. But it wasn't until 1968 that the little Irish fellow started spouting that the marshmallow-shaped cereal was "magically delicious." The fortunate phrase has been uttered by Adam Sandler, Key & Peele, G. Love & Special Sauce, Ben Stiller impersonating Bono, and most famously in the ads by Arthur Anderson for almost three decades. In 2005 Anderson told ABC News, "Hardly a day goes by when somebody doesn't ask me to sing the Lucky Charms jingle, and I'm proud of that." Anderson passed in 2016, and today the "Lucky" man with "magically delicious" job is in the mouth of Daniel Ross, who is also only the third person to officially voice Donald Duck.

After "Yo quiero Taco Bell" lost its bark, the chain's next slogan called attention to eaters that there's more to fast food than just eating hamburgers. Thinking "outside the bun" got its light bulb turned on in 2001, thanks to agency Foote, Cone & Belding, and turned into a bright campaign. An early ad even featured Jeff Bezos, who contemplated a "hot new handheld," aka a new chicken quesadilla. Executive Creative Director Chris D'Amico noted that the ads created a "universe where anything can happen as long as the story was inspired by and revolved around the delicious and ridiculous food." In 2012, it was time for "the bun" to depart, and for Live Más to live and breathe new life into the Taco Bell ethos.

Miller Beer was siphoning drinkers and cutting into Anheuser-Busch's lock as the American beer when the latter brewery turned to the agency it has been utilizing since 1916, D'Arcy MacManus Masius. In a bid to salute its blue-collar customers, it launched the ad campaign "for all you do, This Bud's for you." Initial ads featured actual real-life people, in various vocations, topping their day off with a frothy Budweiser beer. The campaign ran from 1979 until 1990, and along the way was offered up in "Weird Science" and struck the ire of musician Neil Young, who skewered commercialization with his "This Note's For You." In 2023, the tagline was revived, connecting everyone within six degrees when Kevin Bacon appeared in an ad.

In 1982, Dunkin' Donuts and agency Ally & Gargano dreamed up the indelible fast food mascot Fred the Baker, who had no choice but to be a super early riser, as every morning he always made "time to make the donuts." Michael Vale starred as the mustached baker in hundreds of hilariously tired ads in the campaign that lasted until 1997 when the company shifted its focus to beverages. The phrase has been uttered on "30 Rock" and "The Wedding Singer," and even served as the title of Dunkin' founder William Rosenberg's biography. Vale's widow Karen told Boston Magazine that the slogan "became like a mantra for people. I would tell my kids, 'That's why you've got to get up and go to school: Fred gets up and makes the donuts.'"

Donald Goerke solved the problem of making spoonable pasta for kids when he conceived of Spaghettios, which hit the market in 1965. Ad agency Leo Burnett helped to make the product a household name when it tapped singer Jimmie Rodgers and borrowed his song "Oh-Oh I'm Falling in Love Again" to create the singable slogan "Uh-oh, Spaghettios." The phrase has become a part of the national lexicon, making memorable cameos in shows like "The Simpsons," "Parks and Recreation," and "Reno 911!" and songs by Ludacris and the Bloodhound Gang. Goerke later told The Baltimore Sun, "I've heard so many times, where someone will say 'Oh-oh,' and someone else comes up and says 'Spaghetti-O's.'"

Fanta soda got its start behind Nazi Germany enemy lines during the 1940s. The Coca-Cola product eventually made its way to America, where its fruitiness adorned shelves from 1958-1986, before being shelved. In 2001, Coca-Cola relaunched Fanta in the United States, complete with a coming-out party led by a Latinix-Spice Girls-like group called the Fantanas. In bright and bold colors, matching the drink's flavors, these funky ladies asked audiences a question, only to answer it themselves with another question: "Wanta Fanta? Don't you wanta?" The concept was created by Ogilvy & Mather New York, where team member Jim DeCorpo said the girl's mission was "To save thirsty teenagers from boredom and dehydration." It worked to such great effect that Fanta won't be re-retired anytime soon.

The Hebrew National brand has been keeping things strictly kosher since 1905, and 60 years later, played up its religious dietary practices for laughs with a new line of advertising. The hot dog and meat purveyors caught even more national attention when it moved its "We answer to a higher authority" ads to television, some starring a priest, and most headlined by William Newman portraying Uncle Sam, in 1972 with the assistance of agency Scali, McCabe, Sloves. After 23 years on TV, Founding partner Ed McCabe reflected on the ad to Newsday that it "found a way that could explain something that was kind of mysterious to people — the word kosher to tell people that kosher meant higher quality."

When the slogan "Slicing up freshness" felt a little stale, and Arby's wanted to appeal to a younger set of eaters, it turned to agency Fallon to deliver a new, attention-grabbing message. Jeff Baker, Arby's senior brand experience director, told The Star Tribune, "We feel like we have an incredible heritage of meats and that presenting them in a simple way was the best way." The "We have the meats" campaign, voiced with much brio by Golden Globe-winning actor Ving Rhames started in 2014, and in just over a year's time, the roast beefery's under-35 customer demographic jumped from 35% to 50%. That demo once included fan Seth Rogen, who made a pit stop with Jerry Seinfeld at an Arby's on the aptly named "We Have The Meats" episode of "Comedians in Cars Getting Coffee."

The Klondike Bar came to be in 1922, but it wasn't until 60 years later that the product made a push nationally. Doner creative Jim Dale came up with a slogan question "What would you do for a Klondike bar," which had extreme answers, and were all put on marvelous display in a series of 30-second ads. Sales of the Bar doubled, and the company doubled down on the ads too, with Steve Allen, Robin Leach, Gene Shalit, Vanna White, the Mona Lisa, and the dynamic duo of Shakespeare and Gary Coleman joining the fun. Former X guitarist Billy Zoom almost died on a motorcycle trying to answer the question, and Dave Chappelle taunted Eddie Murphy's "Nutty Professor" in the 1996 movie. After seven years on the shelf, the slogan came back into fashion in 2019 with the help of Anna Faris and Joel McHale.

In 1984, Wendy's turned to the agency Dancer Fitzgerald Sample to help challenge the burger supremacy of McDonald's. Writer Cliff Freeman came up with the slogan ”Where's all the beef?," and director Joe Sedelmaier dropped the "all," and added 85-year-old manicurist turned actress Clara Peller into the series of 10 ads. The catchphrase caught on, spawning a duet with Coyote McCloud, a Milton Bradley board game, and a presidential campaign debate diss by Walter Mondale. When Peller tried to moonlight in ads for Prego in 1985, Wendy's had beef with that and ended the whirlwind relationship. The question was finally answered by Wendy's itself in 2011 in a series of "here's the beef" ads.

Marc Wyse and his advertising agency get the credit for the Smucker's jamming jingle that started as a radio ad that first aired in 1962, but it was actually his wife Lois who came up with it in just a minute. Founder J.M.'s grandson Paul Smuckers was initially apprehensive to sully the family name, but eventually came around to the idea that helped to push the jelly brand nationally. Wyse recalled in his autobiography, "The Way Saw It," that Smucker said his relatives will "be happy with the dividend checks." The TV ads were voiced by Mason Adams, who made a cameo on "The Tonight Show" with Johnny Carson, and was even spoofed by Saturday Night Live.